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Posted On: April 15, 2018 by Henry R. Steele

The following article discusses the career path of Market Researcher. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Market Researchers.

Job Duties

Market researchers are responsible for looking at every element of the market, and particularly how this relates to their particular organization. They develop and execute various research tasks, collecting and analyzing raw data. They hold various assessments often designing these in an effort to gain numerical data about their market and target demographic. They develop detailed reports on their findings and come up with conclusions based on them. The computer and various statistical analysis programs are their strongest tools, but many also go into the field to conduct direct market research among everyday people.

Market researchers perform a range of other tasks as well. They work very closely with the production team in order to determine where they need to conduct further market research. They also work together with other market researchers, with engineering teams, with strategists, managers, marketers, designers, and more. They often conduct their research over the telephone, through email, online, or face to face. This enables them to collect information on the opinions of others and use this to conduct their analysis. To do all of that, they need very strong communication skills and they must also be highly creative and compelling in what they do.

Other job duties of a market researcher are:

  • To help create new marketing plans based on their research
  • To track and analyze sales and marketing trends and create forecasts
  • To prepare reports that showcase how effective different programs have been
  • To research market trends and conditions as relevant to specific demographics, analyzing preferences of consumers to determine where services or products could best be offered or where they could be improved
  • To collect data on past sales and on sales figures of the competition to determine whether the way distribution and marketing is being done and prices are being set are effective and competitive

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 595,400 market research analysts in 2016. The largest employers of these professionals are:

  • Management, scientific, and technical consulting services 12%
  • Finance and insurance 10%
  • Wholesale trade 9%
  • Management of companies and enterprises 8%
  • Publishing industries (except Internet) 3%

How to Become

Market researchers have to be excellent team players. At the same time, they must be able to work independently, requiring little to no supervision. They have to cope well in a high-pressure environment and they must be multitaskers, working on multiple projects at the same time.

Education Requirements

Most market researchers hold a bachelor’s degree in a field related to marketing or psychology. Additionally, they often start working for a market research firm before growing into the position of researcher themselves.

Traits & Qualities

The most effective market researchers have the following traits to some degree or other:

– Excellent analytical skills
– Strong communication skills
– Excellent critical thinking
– Strong eye for detail

Minimum Education

Bachelor’s with further education, master’s preferred Degree

National Salary

The national average salary estimate for Market Researcher was $64,002. This number is estimated from over 621,436 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $33.33 and monthly of $5,334.

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$14,000

$161,000

Salary Distribution

Salary by State

The following section lists Market Researcher salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Massachusetts had the largest quoted salary of $97,286 while Iowa had the smallest quoted salary of $600.

Alabama Indiana New Jersey Tennessee
Arizona Kansas New Mexico Texas
California Kentucky Nevada Utah
Colorado Louisiana New York Virginia
Connecticut Massachusetts Ohio Vermont
DC Maryland Oklahoma Washington
Delaware Michigan Oregon Wisconsin
Florida Minnesota Pennsylvania West Virginia
Georgia Missouri Rhode Island
Iowa North Carolina South Carolina
Illinois North Dakota South Dakota
Alabama$42,336 Rank: 28th

The average salary ranks 28th among states in the country. There were also job openings from employers like Haynes & Company.

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$9.30

$40.05

Salary Distribution
Arizona$29,836 Rank: 34th

The average salary ranks 34th among states in the country. There were also job openings from employers like Opinions Ltd, IBM, Haynes & Company, and Keen Independent Research LLC.

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$7.25

$43.90

Salary Distribution
California$63,414 Rank: 9th

The average salary ranks 9th among states in the country. There were also job openings from employers like fulltimeGiGS, Jim Crumpley & Associates, Parallel Partners, and Nations Info Corporation.

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$14,000

$159,000

Salary Distribution
Colorado$30,201 Rank: 33rd

The average salary ranks 33rd among states in the country. There were also job openings from employers like IBM, Haynes & Company, Randstad, and MIKADO Marketing.

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$7.25

$33.10

Salary Distribution
Connecticut$74,436 Rank: 3rd

The average salary ranks 3rd among states in the country. There were also job openings from employers like Gap Exec, Stephen Swan & Associates, Capgemini, and Randstad Professionals.

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$14,000

$202,000

Salary Distribution
DC$64,114 Rank: 7th

The average salary ranks 7th among states in the country. There were also job openings from employers like United States Postal Service, Analytic Recruiting, IBM, and HNS Design Corporation.

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$15,000

$146,000

Salary Distribution
Delaware$62,083 Rank: 10th

The average salary ranks 10th among states in the country. There were also job openings from employers like Penn Technical Staffing and TCG LLC.

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$31,000

$94,000

Salary Distribution
Florida$52,288 Rank: 22nd

The average salary ranks 22nd among states in the country. There were also job openings from employers like ERC, Banther Consulting-Company Confidential, Ascendo Resources, and IBM.

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$14,000

$116,000

Salary Distribution
Georgia$55,944 Rank: 19th

The average salary ranks 19th among states in the country. There were also job openings from employers like Capgemini, Haynes & Company, and Schlesinger Associates.

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$14,000

$141,000

Salary Distribution
Iowa$600 Rank: 41st

The average salary ranks 41st among states in the country. There were also job openings from employers like Faith Perceptions, Haynes & Company, Palmer Group, and Mass Markets.

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$300

$900

Salary Distribution
Illinois$72,098 Rank: 4th

The average salary ranks 4th among states in the country. There were also job openings from employers like Smith Hanley Associates, LLC, Creative Circle, Select Staffing, and Paladin.

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$17,000

$164,000

Salary Distribution
Indiana$62,037 Rank: 11th

The average salary ranks 11th among states in the country. There were also job openings from employers like Stone Research Services/The Farnsworth group, Opinions Ltd, CyberCoders, and IBM.

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$14,000

$145,000

Salary Distribution
Kansas$28,550 Rank: 35th

The average salary ranks 35th among states in the country. There were also job openings from employers like OLC Global, Haynes & Company, and Strategic Staffing Solutions.

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$7.25

$34.65

Salary Distribution
Kentucky$55,988 Rank: 18th

The average salary ranks 18th among states in the country. There were also job openings from employers like IBM and ENTERTAINMENT WORKS INC.

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$28,000

$90,000

Salary Distribution
Louisiana$45,043 Rank: 26th

The average salary ranks 26th among states in the country. There were also job openings from employers like Prediki Prognosedienste GmbH and Haynes & Company.

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$11.85

$36.45

Salary Distribution
Massachusetts$97,286 Rank: 1st

The average salary ranks 1st among states in the country. There were also job openings from employers like Cameron Craig Group, PMG Employment Consultants, Client Staffing Solutions, and Bertram & Associates.

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$22,000

$224,000

Salary Distribution
Maryland$52,072 Rank: 23rd

The average salary ranks 23rd among states in the country. There were also job openings from employers like Opinions Ltd, IBM, INSPIRED GREEN, and Angarai International, Inc..

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$19,000

$100,000

Salary Distribution
Michigan$77,416 Rank: 2nd

The average salary ranks 2nd among states in the country. There were also job openings from employers like Talent Edge Recruiting, LLC, Morley Companies, Inc., C&C Market Research, and fulltimeGiGS.

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$14,000

$209,000

Salary Distribution
Minnesota$32,390 Rank: 31st

The average salary ranks 31st among states in the country. There were also job openings from employers like Faith Perceptions, The Creative Group, Haynes & Company, and ISG.

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$7.25

$39.05

Salary Distribution
Missouri$30,912 Rank: 32nd

The average salary ranks 32nd among states in the country. There were also job openings from employers like Faith Perceptions and Haynes & Company.

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$7.25

$41.40

Salary Distribution
North Carolina$40,569 Rank: 29th

The average salary ranks 29th among states in the country. There were also job openings from employers like Diedre Moire, IBM, Capgemini, and ACT-Consulting.

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$7.25

$51.85

Salary Distribution
North Dakota$45,177 Rank: 25th

The average salary ranks 25th among states in the country. There were also job openings from employers like Haynes & Company.

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$11.90

$35.70

Salary Distribution
New Jersey$56,962 Rank: 16th

The average salary ranks 16th among states in the country. There were also job openings from employers like Cognizant Technology Solutions, Capgemini, The Forum Group, and INSPIRED GREEN.

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$14,000

$144,000

Salary Distribution
New Mexico$16,128 Rank: 40th

The average salary ranks 40th among states in the country. There were also job openings from employers like VuPoint Research – Las Cruces, NM.

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$7.25

$12.60

Salary Distribution
Nevada$24,940 Rank: 37th

The average salary ranks 37th among states in the country. There were also job openings from employers like Precision Opinion, IBM, Haynes & Company, and TEST AMERICA – CRG Global.

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$7.25

$30.35

Salary Distribution
New York$71,633 Rank: 5th

The average salary ranks 5th among states in the country. There were also job openings from employers like Guidepoint, TheStreet.com, Magna Search Group, and fulltimeGiGS.

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$14,000

$178,000

Salary Distribution
Ohio$52,736 Rank: 21st

The average salary ranks 21st among states in the country. There were also job openings from employers like Mangrum Career Solutions, LLC, Gables Search Group, IBM, and Military4Hire.

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$16,000

$109,000

Salary Distribution
Oklahoma$55,451 Rank: 20th

The average salary ranks 20th among states in the country. There were also job openings from employers like IBM.

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$28,000

$88,000

Salary Distribution
Oregon$58,314 Rank: 15th

The average salary ranks 15th among states in the country. There were also job openings from employers like CSR Personnel, IBM, and Cascade Insights.

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$19,000

$117,000

Salary Distribution
Pennsylvania$60,474 Rank: 13th

The average salary ranks 13th among states in the country. There were also job openings from employers like Becker Staffing Services, Magna Search Group, Diedre Moire, and IBM.

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$14,000

$148,000

Salary Distribution
Rhode Island$44,493 Rank: 27th

The average salary ranks 27th among states in the country. There were also job openings from employers like Puratos Corporation.

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$22,000

$75,000

Salary Distribution
South Carolina$49,577 Rank: 24th

The average salary ranks 24th among states in the country. There were also job openings from employers like Sparks Research.

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$14,000

$114,000

Salary Distribution
South Dakota$22,003 Rank: 38th

The average salary ranks 38th among states in the country. There were also job openings from employers like Mass Markets.

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$7.25

$17.50

Salary Distribution
Tennessee$61,526 Rank: 12th

The average salary ranks 12th among states in the country. There were also job openings from employers like IBM, Capgemini, Fine Research, and Haynes & Company.

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$26,000

$112,000

Salary Distribution
Texas$58,636 Rank: 14th

The average salary ranks 14th among states in the country. There were also job openings from employers like Magna Search Group, Capgemini, ClearPoint, and IBM.

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$14,000

$142,000

Salary Distribution
Utah$25,190 Rank: 36th

The average salary ranks 36th among states in the country. There were also job openings from employers like DealerSocket.

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$7.25

$21.60

Salary Distribution
Virginia$63,939 Rank: 8th

The average salary ranks 8th among states in the country. There were also job openings from employers like Originalquiz, RSG, CTR Group, and Faith Perceptions.

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$16,000

$144,000

Salary Distribution
Vermont$34,387 Rank: 30th

The average salary ranks 30th among states in the country. There were also job openings from employers like State of Vermont.

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$9.05

$28.30

Salary Distribution
Washington$65,542 Rank: 6th

The average salary ranks 6th among states in the country. There were also job openings from employers like IBM, Haynes & Company, Microsoft, and Hebert Research.

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$17,000

$146,000

Salary Distribution
Wisconsin$56,863 Rank: 17th

The average salary ranks 17th among states in the country. There were also job openings from employers like Capgemini, Faith Perceptions, and Talent Acquisitions.

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$14,000

$144,000

Salary Distribution
West Virginia$18,201 Rank: 39th

The average salary ranks 39th among states in the country. There were also job openings from employers like SRBI.

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$7.25

$14.35

Salary Distribution

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Market Researcher. The quoted salary figure represents the average salary from all job postings by this employer.

Employer Name Location Average Salary

Learn More

Related Careers

Career Name Average Salary
Henry R. Steele
Henry R. Steele
Managing Editor
Henry is Managing Editor of BusinessStudent.com. He is a seasoned business professional who regularly consults with local business's throughout Southern California. Henry pursued his undergrad in Business and Economics at the University of San Diego and gained valuable life changing experience through a unique internship upon graduation.Follow on Twitter.com

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