Best Online Marketing MBA for 2020

By BusinessStudent.com - December 4, 2019
Reading Time: 6 minutes

Why These Online MBA in Marketing Programs?

Our goal is to connect students with the best online MBA in Marketing programs. Our reviewers scored each MBA in Marketing program on more than 15 variables in four categories. Those results were compared and analyzed to provide you with a list of the best online MBA in Marketing programs.

  • Programs Reviewed: 80
  • Top Selection Picks: 7

Our Selection Criteria

  • Reputation: How the university and program is thought of by its peers.
  • Credibility: How well the program ranks in major degree rating publications.
  • Flexibility: How flexible the program is in terms of online class times, time to complete degree, etc.
  • Value: Comparison of the quality of education to cost.

How to Earn an Online MBA in Marketing Degree

Because the US economy is growing at a healthy pace, there is a greater need for business professionals with advanced marketing skills. That is why it could be a great career move to earn your MBA in marketing. You will gain vital business management skills as well as cutting edge marketing strategies that will help you to position your company as a leader in its field.

These days you can get your MBA in Marketing online and rarely if ever visit a college campus. Please review our top online MBA programs in marketing so you can get a jumpstart on your marketing career today.

Best Online MBA in Marketing Programs for 2020

There are many popular MBA in Marketing program online that you can find. But there are so many it can be rather intimidating! Don’t worry: Our online MBA in Marketing guide can help you decide on the best program for your needs.

Most online MBA in Marketing programs offer flexible class schedules, and you usually do not need to visit a college campus. This guide will inform you if the program has synchronous or asynchronous courses, on-campus residencies, or cohort learning.

To learn more about each online MBA program, please contact the admissions office for each university. After you make your selection, their admission office can help you complete their application.

  1. University of North Carolina – https://onlinemba.unc.edu/academics/concentrations/marketing/
  2. Maryville University – https://online.maryville.edu/online-masters-degrees/business-administration/marketing/
  3. Syracuse University – https://onlinebusiness.syr.edu/mba/specializations/marketing-management/
  4. University of Saint Mary – https://online.stmary.edu/mba/online-mba-in-marketing-and-advertising
  5. Washington State University – https://onlinemba.wsu.edu/mba/marketing/
  6. University of Kansas  – https://onlinemba.ku.edu/online-mba
  7. Walsh University – https://online.walsh.edu/programs/online-mba/marketing

University of North Carolina – Chapel Hill, North Carolina

The MBA in Marketing offered by the University of North Carolina will prepare students to enter or advance their careers in a rapidly evolving marketing landscape with experiential learning opportunities and courses that build your skills in marketing strategy, analysis, and execution in a global and digital economy.

At the University of North Carolina, students are prepared for success in business marketing through a career-focused curriculum, hands-on learning opportunities, personalized leadership and career services, and connections with the expansive MBA alumni network.

Courses included in the marketing concentration are Business Strategy; Marketing: Analysis and Development; Data Analytics; Global Brand Strategy; Managing Innovation; Negotiations; Pricing; Services Marketing; and Sales.

Accreditation

AACSB

Program Overview

Program name: MBA in Marketing

Cost: $125,589

Credit requirements: 62

Program length: 24 months

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: GMAT or GRE scores required for students with less than six years of experience.

GRE/GMAT: GMAT and GRE waivers available.

Contact

Phone: (888) 986-2622

Email: onlineMBA@unc.edu

Social media accounts: https://www.facebook.com/MBAatUNC; http://www.twitter.com/MBAatUNC; http://www.linkedin.com//company/mba-unc-the-online-mba-at-unc-kenan-flagler

Maryville University – St. Louis, Missouri

Earning an online MBA in Marketing from Maryville University can put you far ahead of the competition with a specialized marketing education in consumer behavior, social networking, search engine optimization, branding, and integrated marketing communications.

Students in this two-year, online program can complete their courses 100% online, with no entrance exams, and can choose from several start dates each year.

The program consists of 39 credit hours and focuses on the following competencies:

  • Consumer behavior: This class examines influences including legal and political factors and attitudes that affect the decision making process of consumers. It also looks into marketing strategies that respond to the needs of consumers.
  • Social networking and search engine optimization: Increase your knowledge and understanding of techniques and concepts that relate to marketing for the Internet. Course topics include web media and databases, target audiences, forecasting, and research.

Accreditation

ACBSP

Program Overview

Program name: MBA in Marketing

Cost: $714 per credit hour

Credit requirements: 36-39

Program length: 24 months

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: None

GRE/GMAT: GMAT and GRE scores not required

Contact

Phone: (888) 266-0574

Email: Admissions@online.maryville.edu

Social media accounts: https://www.facebook.com/MaryvilleUniversityOnline/; https://twitter.com/maryvilleonline; https://www.instagram.com/maryvilleonline/; https://www.youtube.com/channel/UCLLZpj0z6JAFZg3FMr3u-JQ

Syracuse University – Syracuse, New York

Syracuse University offers an online MBA program in marketing that can be accessed from anywhere while you continue your work. Through live online courses, interactive course content, and in-person learning experiences each semester, you can obtain the skills necessary to move into marketing leadership roles.

In this two-year, online program, students will prepare for roles managing sales and marketing operations for all types of companies. Business students will examine how companies manage the following areas:

  • Create value by utilizing consumer insights
  • Creating competitive strategies
  • Building long-term customer relationships
  • Optimizing customer value over a lifetime
  • Creating new and innovative products
  • Implementing effective pricing, distribution and promotional plans

This accredited MBA program is ranked in the top 40 best online MBAs by US News and World Report for 2019.

Accreditation

AACSB

Program Overview

Program name: MBA in Marketing

Cost: $87,000

Credit requirements: 54

Program length: 24 months

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: Five years required for GMAT waiver

GRE/GMAT: GMAT waivers available

Contact

Phone: (844) SYR-4622

Email: admissions@onlinebusiness.syr.edu

Social media accounts: https://www.facebook.com/WhitmanatSU; https://twitter.com/WhitmanatSU; https://www.linkedin.com/school/syracuse-university—martin-j.-whitman-school-of-management/; https://www.youtube.com/user/WhitmanatSU/

University of Saint Mary – Leavenworth, Kansas

University of Saint Mary offers an online MBA in Marketing and Advertising that can be completed in as little as one year. You will obtain the knowledge and experience to lead a marketing and sales team that can create and implement successful marketing and advertising strategies that cause your target audience to purchase more products and services.

Graduates of this online MBA program will be able to:

  • Work with executives and department managers to ensure marketing strategies fit the budget.
  • Choose which advertising mediums are best for the marketing campaign.
  • Perform consumer studies and analyze data to fuel your marketing plan.
  • Work with sales associates to achieve maximum ROI.
  • Devise competitive pricing strategies.

Required courses for this online MBA program are Buyer Behavior and Marketing Research, Advanced Marketing Strategy and Planning; and The Advertising Industry in the 21st Century.

Accreditation

IACBE

Program Overview

Program name: MBA in Marketing

Cost: $595 per credit hour

Credit requirements: 36

Program length: 1 year

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: None

GRE/GMAT: GMAT and GRE scores not required

Contact

Phone: (877) 307-4915

Email: admissions@stmary.edu

Social media accounts: https://www.linkedin.com/school/university-of-saint-mary/; https://www.facebook.com/USMSpires; https://twitter.com/USMSpireWire; https://www.youtube.com/user/stmaryedu

Washington State University – Pullman, Washington

Washington State University offers an online MBA in marketing that consists of 36 credit hours for students who have a bachelor’s degree in business. If you do not have a bachelor’s in business, you may be required to take up to 16 hours of foundational coursework.

During the two-year MBA program, you will take seven core classes and three more courses in the marketing concentration. The online MBA program closes with three capstone classes for a total of six credits.

Learning outcomes for this online MBA program are:

  • Be able to conduct business analyses and come up with actionable business strategies that are grounded in theory and practice from several business disciplines.
  • Identify important data sources, use advanced analytical tools and conduct analyses driven by data to identify major business problems and solutions.
  • Apply theories of leadership to business situations and come up with theory-based recommendations.

Accreditation

AACSB

Program Overview

Program name: MBA in Marketing

Cost: $834 per credit hour

Credit requirements: 36

Program length: 24 months

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: None

GRE/GMAT: GMAT waivers available

Contact

Phone: (877) 348-8154

Email: admissions@wsumba.com

Social media accounts: https://www.facebook.com/WashingtonStateMBAPrograms/; https://www.linkedin.com/company/wsu-online-mba/; https://twitter.com/WSUOnlineMBA;

University of Kansas – Lawrence, Kansas

The University of Kansas offers an online MBA in Marketing that will help you explore the many opportunities and challenges of being a leader in a global marketing environment. The KU School of Business online MBA is designed to equip you with a complete knowledge of today’s vital business management subjects that can be applied to many business settings.

Students take one course at a time in the 13-course, 42-hour program. This style of learning allows students to immerse themselves in complex business management subjects and master the material.

Core classes include Accounting, Finance, Statistics, Marketing, Business Law and Ethics, Managerial Economics, and Operations and Supply Management.

Required classes in the marketing concentration are Consumer Behavior, Integrated Marketing Communications, Global Marketing, and Digital and Social Media Marketing.

Accreditation

AACSB

Program Overview

Program name: MBA in Marketing

Cost: $865 per credit hour

Credit requirements: 42

Program length: 24 months

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: None

GRE/GMAT: GMAT waivers available

Contact

Phone: (855) 639-7799

Email: onlineinfo@ku.edu

Social media accounts: https://twitter.com/kubschool; https://www.facebook.com/KUbschool; https://www.youtube.com/user/KUBusiness

Walsh University  – North Canton, Ohio

Walsh University offers a 100% online MBA in marketing that will prepare you to be successful at the management or executive level. It is designed for experienced business marketing professionals with future promotions in mind. The MBA curriculum has been designed with AACSB standards in mind. The MBA marketing program builds off your business experience while also teaching you vital concepts of business management and marketing in the modern business world.

The program also focuses on the marketing roles and responsibilities within an organization. You will learn about global business conditions and innovation across many fields. Students also solidify their business acumen with MBA foundational classes that are designed for leaders and managers in organizational design, performance management, and managerial accounting.

Accreditation

AACSB

Program Overview

Program name: MBA in Marketing

Cost: $725 per credit hour

Credit requirements: 36

Program length: 12 to 24 months

Delivery

Format: Online

Instruction style: Synchronous

Admission Requirements

Work experience: None

GRE/GMAT: GMAT and GRE scores not required

Contact

Phone: (888) 899-4046

Email: admissions@online.walsh.edu

Social media accounts: https://www.facebook.com/Walsh-University-Online-The-DeVille-School-of-Business-149535528949083/; https://twitter.com/WalshUniversity; https://www.instagram.com/walshuniversity/?hl=en

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