The following article discusses the career path of Marketing Coordinator. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Coordinators.<!- mfunc feat_school ->
Marketing Coordinator Job Duties
Marketing coordinators are responsible for the creation of new marketing campaigns for the company. This includes making presentations, dealing with print, social media, mailing, or television advertisements, and more. Often, they have to brainstorm ideas in such a way that they align with the vision and mission of the company, and they have to come up with ways to execute this. They also often hold responsibility for the company’s website, while at the same time managing all other marketing staff in their efforts to create a positive brand image and introduce new products and services.
Other job duties of a marketing coordinator are:
- To support the overall marketing department in its daily operations, including projects, promotions, and media campaigns
- To coordinate and arrange mailings, projects, and special events
- To research, develop, and report on new marketing data in order to ensure management can develop the appropriate marketing direction
- To help to develop new materials used for presentations, reports, correspondence, and proposals
Where Marketing Coordinator’s Work
According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:
- Advertising, public relations, and related services: 34%
- Information: 12%
- Management of companies and enterprises: 7%
- Wholesale trade: 6%
- Retail trade: 6%
How to Become a Marketing Coordinator
Marketing coordinators need to have very strong on the job skills, such as speaking and writing skills. They must also be highly computer literate and have a creative flair. Exactly how much formal education someone has to have varies depending on the exact position they obtain. However, a bachelor’s degree in an area such as graphic design, communication, or marketing is now commonly requested.
Marketing Coordinator Education Requirements
A bachelor’s degree is generally the minimum requirement for a marketing, coordinator, as is proven experience in sales, promotions, marketing, and/or advertising. It is generally expected that a marketing coordinator has also completed courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This ensures that they are able to stay abreast of modern technological developments and how these influence the way in which marketing efforts have to be delivered. Using social media and online forms of communication, for instance, is a key element of this.
Work experience is equally important, however. Most marketing coordinators come from a background in marketing, promotions, or advertising. They may also have been sales representatives, public relations specialist, purchasing agents, or buyers.
Marketing Coordinator Traits & Qualities
The most effective marketing coordinators have the following traits to some degree or other:
- Strong analytical skills
- Excellent communication skills, particularly in terms of public speaking, report writing, and holding presentations
- Excellent creative flair
- Decision making skills
- Strong interpersonal skills
- Excellent organizational skills
Marketing Coordinator Minimum Education
National Marketing Coordinator Salary
The national average salary estimate for Marketing Coordinator was $42,195. This number is estimated from over 1,246,524 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $21.98 and monthly of $3,516.
- Most Reported
Marketing Coordinator Salary by State
The following section lists Marketing Coordinator salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, DC had the largest quoted salary of $48,368 while Iowa had the smallest quoted salary of $23,942.
Top 20 National Marketing Coordinator Employers
According to Indeed.com, the following states had employers looking to hire a Marketing Coordinator. The quoted salary figure represents the average salary from all job postings by this employer.
|Employer Name||Location||Average Salary|
|Oaster Development, LLC||Oregon||$100,000|
|LPS ENTERPRISE INC||Florida||$69,688|
|antrim staffing||New York||$68,526|
|Arkin and Co., Inc||California||$66,788|
|Glen Oaks Nursing Center||Illinois||$65,000|
|The ONeil Search Group||New York||$64,846|
|University of Oregon||Oregon||$61,159|
|Steps To Recovery||Pennsylvania||$60,185|
|Peace of Mind Technologies, LLC||New York||$60,000|
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