If you have strong communications skills and a communications degree, you have skills that are valuable to many employers. Communications majors play a vital role in how the new media is evolving as it transitions from traditional media such as newspapers and magazines to online media.
Some of the best jobs you can get with a communications degree in terms of salary and job responsibility include the following:
#1 Executive Producer
As an executive producer, you are responsible for the oversight of production activities and working with content producers in your communications or media company. Executive producers are responsible for choosing content and coordinating with engineering and production teams to ensure that all production is done properly and on time. These communications professionals are also typically in charge of approving content, choosing production talent, monitoring the needs of production and measuring feedback after production of the event or program.
Payscale.com reports the median salary in this field is $90,900 with a range between $47,000 and $180,000.
#2 Social Media Director
A social media director’s primary job is to build brand loyalty online, devise a coherent customer service strategy, and help with building more market share for the company. The social media director usually must interact effectively with marketing, sales, customer service, and branding managers to form a more effective and consistent strategy that leverages social media to help all company departments to execute their goals. The social media director is expected to use all major social media channels to represent the company in a consistent manner in all communications online with potential and current customers.
Payscale.com reports the median salary for social media directors is $71,300 with a range between $35,500 and $126,600.
#3 Director of Public Relations
A director of public relations is a communications professional who is responsible for the oversight of the company’s internal and/or external communications. They are responsible for creating effective marketing strategies, building relationships with outside partners, and developing effective means to promote a good public image of the company. As director, you may manage a large team of other PR professionals. These communications professionals also develop a departmental strategy for PR and oversee others in the execution of the strategy. You will work with media representatives directly and respond to queries from the media, as well as pitch stories when needed.
Payscale.com reports the median salary for a director of public relations is $85,200, with a range between $49,000 and $130,000.
#4 Marketing Communications Director
A marketing communications director is responsible for the direction of marketing and communication activities for a company or organization. You also are in charge of leading a marketing department to reach all of its goals in a timely manner. A marketing communications director works with marketing reports and communications materials to create effective marketing strategies that will compete with other companies. They are usually responsible for approving a marketing program and modifying communications requirements. They also are often responsible for providing effective marketing concepts to marketing specialists to product content, graphics and videos for social media.
Payscale.com reports the median salary for a marketing communications director is $79,800, with a range between $46,000 and $130,000.
#5 Corporate Communications Manager
A corporate communications manager is responsible for managing the communication efforts of the company or organization. They are in charge of reviewing and approving statements from the company, as well as drafting important corporate communications for inside or outside of the company. Corporate communications managers are also responsible for the management of public relations efforts and developing partnerships with other organizations and agencies to further company goals. Major duties include handling inquiries from the media, overseeing social media efforts, and ensuring the organization is current with marketing trends.
The median salary for this profession is $78,2900 with a range between $54,000 and $110,000.
#6 Content Marketing Manager
As content marketing manager, you are in charge of the oversight of an organization’s content strategies, as well as implementing an overall content delivery plan, which may include print, video, audio and online content. You may work on internal and external websites, blog posts, social media and other online forums and work closely with the sales and marketing team to define the best content and content delivery. The end goal for a content marketing manager is to find the best content to drive demands for products and brands, and to ensure that all content and marketing projects are delivered on time.
#7 Social Media Strategist
A social media strategist is responsible for creating effective social media strategies that are used on Facebook, Instagram, Google+, Twitter, and more. As a social media strategist, you must develop effective social media promotions to obtain new customers and keep current customers. This requires making effective, regular posts on many social media platforms and working with customers in a professional manner online. When a customer or potential customer asks a question, the social media strategist usually gives the answer directly. If the answer is not available right away, it is necessary to research the issue. Social media strategies are usually also in charge of the creation and coordination of ads that are put on social media websites.
Payscale.com reports the median salary in this field is $50,900, with a range between $34,000 and $78,000.
#8 Account Supervisor
An account supervisor is responsible for both marketing and customer service roles. They ensure that each corporate client receives good services and also receives the appropriate products or services for their situation. Account supervisors also ensure that clients are offered new products, services and promotions to keep them as customers. Account supervisors need to stay up to date on all products and services offered by the company and may work with other parts of the company to get new information and communicate needs of clients to stakeholders as needed. Being able to handle client problems is vital, and strong communications skills are needed.
The median salary in this field is $71,400, with a range between $51,000 and $90,000.
#9 Managing Editor
A managing editor may work in the print or online publication field and is responsible for the oversight of publishing of the publication from start to finish. To become a managing editor, it is usually required to have a master’s degree in communications or journalism and several years of work experience. Managing editors are in charge of reviewing all editorial content that is submitted by writers, and approving it or rejecting it as needed. This job requires outstanding communications skills, problem solving, and leadership so that you can work well with advertisers and writers.
The median salary for managing editors is $59,400 with a range between $38,000 and $98,000.
#10 Marketing Copywriter
As a marketing copywriter, you are responsible for writing many types of advertisements and other content for newspapers, magazines, online publications and TV commercials to attract more customers to the business. Marketing copywriters may also use computer tools, including graphic design, music and film editing and creative skills to be more appealing to certain target markets and demographics. Copywriters for marketing positions also may need to have skills on various computer programs such as Photoshop and Sony Vegas to bring their content to life.
Payscale.com reports the median salary in this field is $46,900 with a range between $34,000 and $72,000.
#11 Communications Specialist
A communications specialist is a communications professional that manages the internal and/or external communications for their organization. Internal communications that this worker manages can include memos, job descriptions, and management notes. On the external side, these communications can range from the management and writing of press releases and marketing materials. Other common responsibilities include the coordination of marketing and media events, informal meetings for workers and press conferences. These specialists also may manage online content and handle inquiries from the public. See communication specialist salary and communications coordinator salary and communications manager salary outlook.
Payscale.com reports the median salary for this communications position is $50,000 per year with a range between $35,000 and $73,000.
- Best Jobs for Communications Majors By Salary Potential. (2017). Retrieved from https://www.payscale.com/college-salary-report/common-jobs-for-majors/communication#fullText
- Masters in Communications.org (2018). Retrieved from https://www.mastersincommunications.org/