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Posted On: January 8, 2018 by Henry R. Steele

The following article discusses the career path of Marketing Analyst. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Analysts.

Job Duties

Marketing analysts are responsible for helping an organization gain greater insight into their products and how successful they can be from the perspective of marketing. Each client of the marketing analysts has their own marketing goal, and the marketing analysts are responsible for creating plans based on data they have available, projecting possible outcomes and solutions to any marketing problems. They have various tools at their disposal to achieve this, including market data, demographic data of the target audience, and independent research and study results. They produce information for their clients that ensure they can better understand their current and potential customer base, and also its current price structures, and the competition they face for their services or products. The marketing analyst’s reports are designed to ensure clients can create strategies that are appropriate to their products.

Other job duties of a marketing analyst include:

  • Creating new marketing programs for clients, using data analysis, customer profiling, and predictive statistics
  • Working together with departments in their client organization so that they can prepare findings to present to the board
  • Identifying where new initiatives can be started in order to generate new sales, and to make recommendations based on these
  • Creating new strategies and metrics, testing them, and using the results to improve performance

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:

  • Advertising, public relations, and related services: 34%
  • Information: 12%
  • Management of companies and enterprises: 7%
  • Wholesale trade: 6%
  • Retail trade: 6%

How to Become

A marketing analyst must have a business intelligence background and be experienced using reporting software. Most also have a bachelor’s degree in marketing, business, or public relations.

Education Requirements

A bachelor’s degree is generally the minimum requirement for a marketing analyst, as is proven experience in sales, promotions, marketing, and/or advertising. It is generally expected that a marketing analyst has also completed courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This ensures that they are able to stay abreast of modern technological developments and how these influence the way in which marketing efforts have to be delivered. Using social media and online forms of communication, for instance, is a key element of this.

Work experience is equally important but most marketing analysts come from a background in marketing, promotions, or advertising. They may also have been sales representatives, public relations specialist, purchasing agents, or buyers.

Traits & Qualities

The most effective marketing analysts have the following traits to some degree or other:

  • Strong analytical skills
  • Excellent communication skills, both verbal and written
  • Good presentation skills
  • Creativeness
  • Decision making skills
  • Excellent interpersonal skills
  • Great organizational skills

Minimum Education

Bachelor’s Degree

National Salary

The national average salary estimate for Marketing Analyst was $61,822. This number is estimated from over 407,924 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $32.20 and monthly of $5,152.

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$18,000

$131,000

Salary Distribution

Salary by State

The following section lists Marketing Analyst salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Delaware had the largest quoted salary of $72,361 while Montana had the smallest quoted salary of $34,560.

Alabama Georgia North Carolina Rhode Island
Arizona Illinois New Hampshire South Carolina
California Massachusetts New Jersey Tennessee
Colorado Maryland New York Texas
Connecticut Michigan Ohio Utah
DC Minnesota Oklahoma Virginia
Delaware Missouri Oregon Washington
Florida Montana Pennsylvania Wisconsin
Alabama$54,212 Rank: 27th
The average salary ranks 27th among states in the country. There were also job openings from employers like Vaco, LLC.

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$19,000

$107,000

Salary Distribution
Arizona$57,462 Rank: 23rd
The average salary ranks 23rd among states in the country. There were also job openings from employers like The Creative Group.

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$20,000

$113,000

Salary Distribution
California$67,205 Rank: 3rd
The average salary ranks 3rd among states in the country. There were also job openings from employers like Harnham, Machine Zone, Inc., Robert Half The Creative Group, and BlueLava Digital Media.

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$20,000

$141,000

Salary Distribution
Colorado$60,478 Rank: 17th
The average salary ranks 17th among states in the country. There were also job openings from employers like Analytic Recruiting and The Creative Group.

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$14,000

$147,000

Salary Distribution
Connecticut$63,352 Rank: 8th
The average salary ranks 8th among states in the country. There were also job openings from employers like Ampcus Inc and The CSI Companies.

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$28,000

$113,000

Salary Distribution
DC$65,820 Rank: 5th
The average salary ranks 5th among states in the country. There were also job openings from employers like Creative Circle, Nigel Frank International, and The Creative Group.

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$26,000

$122,000

Salary Distribution
Delaware$72,361 Rank: 1st
The average salary ranks 1st among states in the country. There were also job openings from employers like JPMorgan Chase, AAA CLUB ALLIANCE, ApTask, and The Creative Group.

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$20,000

$156,000

Salary Distribution
Florida$52,611 Rank: 28th
The average salary ranks 28th among states in the country. There were also job openings from employers like Sugar Systems, Ascendo Resources, Robert Half The Creative Group, and TEKsystems.

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$19,000

$102,000

Salary Distribution
Georgia$61,526 Rank: 14th
The average salary ranks 14th among states in the country. There were also job openings from employers like Robert Half The Creative Group, Creative Circle, The Creative Group, and Kinetix.

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$21,000

$123,000

Salary Distribution
Illinois$65,246 Rank: 6th
The average salary ranks 6th among states in the country. There were also job openings from employers like Creative Circle, The Creative Group, Mason Frank, and ECRENT Worldwide Company Limited.

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$24,000

$125,000

Salary Distribution
Massachusetts$62,733 Rank: 10th
The average salary ranks 10th among states in the country. There were also job openings from employers like Bay Shore Staffing, Clifton Johnson Associates, Inc., Harnham, and The Creative Group.

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$25,000

$117,000

Salary Distribution
Maryland$65,844 Rank: 4th
The average salary ranks 4th among states in the country. There were also job openings from employers like The Creative Group, Nigel Frank International, and CorTech, LLC.

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$18,000

$144,000

Salary Distribution
Michigan$60,613 Rank: 16th
The average salary ranks 16th among states in the country. There were also job openings from employers like Xin Point North America and Cribspot.

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$21,000

$119,000

Salary Distribution
Minnesota$45,811 Rank: 31st
The average salary ranks 31st among states in the country. There were also job openings from employers like Fortune Bay Resort Casino, The Creative Group, Adecco, and Randstad.

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$7.25

$51.55

Salary Distribution
Missouri$63,255 Rank: 9th
The average salary ranks 9th among states in the country. There were also job openings from employers like Creative Circle, The Creative Group, IGT Corporation, and Robert Half The Creative Group.

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$22,000

$126,000

Salary Distribution
Montana$34,560 Rank: 32nd
The average salary ranks 32nd among states in the country. There were also job openings from employers like Aquent.

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$9.00

$27.00

Salary Distribution
North Carolina$60,763 Rank: 15th
The average salary ranks 15th among states in the country. There were also job openings from employers like The Creative Group, CandidateXchange, Raag solutions LLC, and Paramount Software Solutions, Inc.

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$21,000

$120,000

Salary Distribution
New Hampshire$56,640 Rank: 25th
The average salary ranks 25th among states in the country. There were also job openings from employers like Liberty Mutual.

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$25,000

$101,000

Salary Distribution
New Jersey$62,532 Rank: 11th
The average salary ranks 11th among states in the country. There were also job openings from employers like The Creative Group, Robert Half The Creative Group, Davalyn Corporation, and AbsolutData.

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$14,000

$147,000

Salary Distribution
New York$63,693 Rank: 7th
The average salary ranks 7th among states in the country. There were also job openings from employers like Analytic Recruiting, New Age Data, The ONeil Search Group, and Carol O’Neil and Associates.

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$17,000

$140,000

Salary Distribution
Ohio$68,634 Rank: 2nd
The average salary ranks 2nd among states in the country. There were also job openings from employers like Robert Half The Creative Group, The Creative Group, Axcess Financial Services, Inc., and Adecco.

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$26,000

$132,000

Salary Distribution
Oklahoma$57,295 Rank: 24th
The average salary ranks 24th among states in the country. There were also job openings from employers like DailyOverlay.com.

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$20,000

$112,000

Salary Distribution
Oregon$59,212 Rank: 20th
The average salary ranks 20th among states in the country. There were also job openings from employers like Aerotek and 4-Tell.

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$14,000

$143,000

Salary Distribution
Pennsylvania$58,727 Rank: 21st
The average salary ranks 21st among states in the country. There were also job openings from employers like Harnham, The Creative Group, PeopleShare, and Robert Half The Creative Group.

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$18,000

$122,000

Salary Distribution
Rhode Island$55,488 Rank: 26th
The average salary ranks 26th among states in the country. There were also job openings from employers like Onward Search and Aquent.

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$10.25

$56.80

Salary Distribution
South Carolina$59,486 Rank: 18th
The average salary ranks 18th among states in the country. There were also job openings from employers like SC Career Search, FGP International, and Volt.

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$16,000

$131,000

Salary Distribution
Tennessee$46,080 Rank: 30th
The average salary ranks 30th among states in the country. There were also job openings from employers like The Creative Group.

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$7.25

$55.30

Salary Distribution
Texas$59,349 Rank: 19th
The average salary ranks 19th among states in the country. There were also job openings from employers like Z&A Recruiting, Creative Circle, CyberCoders, and The Creative Group.

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$14,000

$143,000

Salary Distribution
Utah$52,439 Rank: 29th
The average salary ranks 29th among states in the country. There were also job openings from employers like PrincePerelson & Associates.

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$19,000

$103,000

Salary Distribution
Virginia$62,184 Rank: 12th
The average salary ranks 12th among states in the country. There were also job openings from employers like CyberCoders, Global Employment Solutions, The Creative Group, and Nigel Frank International.

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$19,000

$129,000

Salary Distribution
Washington$61,958 Rank: 13th
The average salary ranks 13th among states in the country. There were also job openings from employers like Randstad, Software Specialists, Creative Circle, and Adeccp.

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$10.35

$66.10

Salary Distribution
Wisconsin$58,415 Rank: 22nd
The average salary ranks 22nd among states in the country. There were also job openings from employers like The Creative Group and Doherty Staffing Solutions.

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$22,000

$112,000

Salary Distribution

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Analyst. The quoted salary figure represents the average salary from all job postings by this employer.

Employer Name Location Average Salary

Learn More

Related Careers

Career Name Average Salary
Henry R. Steele
Henry R. Steele
Managing Editor
Henry is Managing Editor of BusinessStudent.com. He is a seasoned business professional who regularly consults with local business's throughout Southern California. Henry pursued his undergrad in Business and Economics at the University of San Diego and gained valuable life changing experience through a unique internship upon graduation.Follow on Twitter.com

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