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Posted On: January 8, 2018 by Henry R. Steele

The following article discusses the career path of Advertising Manager. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Advertising Managers.

Job Duties

An advertising manager is responsible for the preparation of materials to ensure products or services are well-received. They work in partnership with other professionals, including financial managers, sales agents, and art directors in order to determine contracts, budgets, suitable advertising media, marketing plans and more. Furthermore, they prepare advertising campaigns, determining the most suitable media for these campaigns.

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Advertising managers are also responsible for contract negotiation and for determining the look and feel of the advertising materials they have developed. This includes conducting market research and communicating their findings through reports and presentations. They set pricing strategies and consult and advise with their clients. Additionally, they manage the rest of the advertising team.

Advertising managers can work for certain accounts or entire organizations. Sometimes, they work in specialized agencies, whereas others work in-house. They have close networking relationships with others involved in advertising, liaising between those and their clients.

Sometimes, advertising managers specialize in a certain type or field of advertising. They do not, however, hold responsibility for the creative work of advertising. This is done by the creative team, which some advertising managers will oversee.

Other job duties of advertising managers are:

  • To develop appropriate advertising strategies, considering all media types
  • Maintaining digital media, such as websites
  • Implementing major brand event plans
  • Identifying target markets and advertising objectives
  • Managing departmental operations in relation to advertising initiatives

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals are:

  • Advertising, public relations, and related services: 34%
  • Information: 12%
  • Management of companies and enterprises: 7%
  • Wholesale trade: 6%
  • Retail trade: 6%

How to Become

Most advertising managers hold at least a bachelor’s degree in a field such as sales, promotions, marketing, or advertising. Some also complete journalism studies. Others focus more strongly on graphic design.

Many universities today offer a convenient online degree option particularly in fields such as:

Education Requirements

Usually, an advertising manager will hold a bachelor’s degree as a minimum. Most employers prefer those who have a degree in advertising or in journalism. It will be expected that classes in consumer behavior, marketing, sales, market research, communication technology and methods, art history, visual arts, and photography have been completed.

See also Self Paced Online Business Colleges

Traits & Qualities

The most effective advertising managers have the following traits to some degree or other:

  • Artistic flair
  • Communication skills (oral and written)
  • Strategic thinking
  • Social media and internet understanding
  • Project management skills

Minimum Education

Bachelor’s Degree

National Salary

The national average salary estimate for Advertising Manager was $59,245. This number is estimated from over 117,424 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $30.86 and monthly of $4,937.

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$14,000

$144,000

Salary Distribution

Salary by State

The following section lists Advertising Manager salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Colorado had the largest quoted salary of $98,630 while Oklahoma had the smallest quoted salary of $25,497.

Alabama Indiana Oklahoma
California Maryland Oregon
Colorado Michigan Pennsylvania
DC North Carolina South Carolina
Florida New Jersey Texas
Georgia New York Virginia
Illinois Ohio West Virginia
Alabama$47,717 Rank: 16th
The average salary ranks 16th among states in the country. There were also job openings from employers like PTD.

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$14,000

$111,000

Salary Distribution
California$64,802 Rank: 5th
The average salary ranks 5th among states in the country. There were also job openings from employers like CyberCoders, Auto Wrap, Creating Demand, and OtterBase.

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$14,000

$153,000

Salary Distribution
Colorado$98,630 Rank: 1st
The average salary ranks 1st among states in the country. There were also job openings from employers like Creative Circle and Real Peoples Ratings LLC.

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$35,000

$193,000

Salary Distribution
DC$65,042 Rank: 4th
The average salary ranks 4th among states in the country. There were also job openings from employers like Inside Higher Ed.

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$30,000

$113,000

Salary Distribution
Florida$54,800 Rank: 11th
The average salary ranks 11th among states in the country. There were also job openings from employers like The Creative Group, Job News, Jwiz Media, and Real Peoples Ratings LLC.

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$14,000

$137,000

Salary Distribution
Georgia$46,058 Rank: 18th
The average salary ranks 18th among states in the country. There were also job openings from employers like The Creative Group, LogoNation powered by HALO, and Facebook.

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$14,000

$109,000

Salary Distribution
Illinois$46,533 Rank: 17th
The average salary ranks 17th among states in the country. There were also job openings from employers like LogoNation powered by HALO, Guerrero Howe, and The Pantagraph.

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$14,000

$118,000

Salary Distribution
Indiana$63,894 Rank: 6th
The average salary ranks 6th among states in the country. There were also job openings from employers like Angie’s List, LogoNation powered by HALO, and Real Peoples Ratings LLC.

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$14,000

$159,000

Salary Distribution
Maryland$52,409 Rank: 12th
The average salary ranks 12th among states in the country. There were also job openings from employers like Huxley Associates.

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$20,000

$98,000

Salary Distribution
Michigan$49,222 Rank: 13th
The average salary ranks 13th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$14,000

$127,000

Salary Distribution
North Carolina$57,071 Rank: 10th
The average salary ranks 10th among states in the country. There were also job openings from employers like The Creative Group and Creative Circle.

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$24,000

$104,000

Salary Distribution
New Jersey$59,956 Rank: 7th
The average salary ranks 7th among states in the country. There were also job openings from employers like Giovatto Advertising.

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$16,000

$131,000

Salary Distribution
New York$67,763 Rank: 3rd
The average salary ranks 3rd among states in the country. There were also job openings from employers like CyberCoders, ESI MEdia, Domino Media Group, and TSM GROUP.

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$14,000

$164,000

Salary Distribution
Ohio$47,986 Rank: 15th
The average salary ranks 15th among states in the country. There were also job openings from employers like Builder Homesite Inc., Platinum Advertising, Job News, and Erie Construction.

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$14,000

$112,000

Salary Distribution
Oklahoma$25,497 Rank: 21st
The average salary ranks 21st among states in the country. There were also job openings from employers like OKLAHOMA CITY COMPANY.

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$7.25

$22.40

Salary Distribution
Oregon$58,321 Rank: 9th
The average salary ranks 9th among states in the country. There were also job openings from employers like Wildhorse Resort & Casino.

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$22,000

$110,000

Salary Distribution
Pennsylvania$48,130 Rank: 14th
The average salary ranks 14th among states in the country. There were also job openings from employers like PTD, Erie Construction, LogoNation powered by HALO, and The Creative Group.

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$14,000

$117,000

Salary Distribution
South Carolina$35,000 Rank: 20th
The average salary ranks 20th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$17,000

$53,000

Salary Distribution
Texas$58,967 Rank: 8th
The average salary ranks 8th among states in the country. There were also job openings from employers like PTD, The Dallas Weekly, and Houston Community College.

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$14,000

$136,000

Salary Distribution
Virginia$75,743 Rank: 2nd
The average salary ranks 2nd among states in the country. There were also job openings from employers like CyberCoders.

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$17,000

$177,000

Salary Distribution
West Virginia$35,245 Rank: 19th
The average salary ranks 19th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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$17,000

$54,000

Salary Distribution

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Advertising Manager. The quoted salary figure represents the average salary from all job postings by this employer.

Employer Name Location Average Salary

Learn More

Related Careers

Career Name Average Salary
Henry R. Steele
Henry R. Steele
Managing Editor
Henry is Managing Editor of BusinessStudent.com. He is a seasoned business professional who regularly consults with local business's throughout Southern California. Henry pursued his undergrad in Business and Economics at the University of San Diego and gained valuable life changing experience through a unique internship upon graduation.Follow on Twitter.com

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