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Posted On: January 8, 2018 by Henry R. Steele

The following article discusses the career path of Marketing Coordinator. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Coordinators.

Job Duties

Marketing coordinators are responsible for the creation of new marketing campaigns for the company. This includes making presentations, dealing with print, social media, mailing, or television advertisements, and more. Often, they have to brainstorm ideas in such a way that they align with the vision and mission of the company, and they have to come up with ways to execute this. They also often hold responsibility for the company’s website, while at the same time managing all other marketing staff in their efforts to create a positive brand image and introduce new products and services.

Other job duties of a marketing coordinator are:

  • To support the overall marketing department in its daily operations, including projects, promotions, and media campaigns
  • To coordinate and arrange mailings, projects, and special events
  • To research, develop, and report on new marketing data in order to ensure management can develop the appropriate marketing direction
  • To help to develop new materials used for presentations, reports, correspondence, and proposals

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:

  • Advertising, public relations, and related services: 34%
  • Information: 12%
  • Management of companies and enterprises: 7%
  • Wholesale trade: 6%
  • Retail trade: 6%

How to Become

Marketing coordinators need to have very strong on the job skills, such as speaking and writing skills. They must also be highly computer literate and have a creative flair. Exactly how much formal education someone has to have varies depending on the exact position they obtain. However, a bachelor’s degree in an area such as graphic design, communication, or marketing is now commonly requested.

Arizona State University was founded in 1885 and is the largest public university in the United States, with over 80,000 students enrolled. ASU offers more than 800 programs from undergraduate through post-doctoral degrees. More than 150 of these degrees are available 100% online, allowing students from across the country to earn a quality education wherever they are. Unlock your true potential with a world-class degree from ASU Online.

  • ASU was ranked by Money magazine as one of the Best Colleges delivering the most value in the U.S.
  • ASU is an employer favorite; The Wall Street Journal ranked ASU as Top 5 in the U.S. for producing the best-qualified graduates.
  • ASU is ranked #4 in the nation for Online Bachelor’s Degree Programs by S. News & World Report.
  • ASU was named the #1 university for innovation by S. News & World Report, ahead of both MIT and Stanford.
  • ASU was ranked as one of America’s Top Colleges in 2016 by Forbes
Undergrad Tuition: Inquire
Grad Tuition: Inquire
Application Deadline: Multiple
School Type: Non-Profit
Accreditation: AACSB
Delivery: 100% Online
Degrees Offered: Masters/Bachelors

Inquire Direct with ASU.edu

Online Master’s Degree
  • Business Journalism (MS)
  • Communication (MA)
  • Digital Audience Strategy (MS)
  • Technical Communication (MS)
Online Bachelor’s Degree
  • Business – Communication (BA)
  • Communication (BS)
  • Digital Audience (BS)
  • Marketing (BS)
  • Mass Communication/Media (BA)
  • Technical Communication (BS)

Inquire Direct with ASU.edu

Education Requirements

A bachelor’s degree is generally the minimum requirement for a marketing, coordinator, as is proven experience in sales, promotions, marketing, and/or advertising. It is generally expected that a marketing coordinator has also completed courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This ensures that they are able to stay abreast of modern technological developments and how these influence the way in which marketing efforts have to be delivered. Using social media and online forms of communication, for instance, is a key element of this.

Work experience is equally important, however. Most marketing coordinators come from a background in marketing, promotions, or advertising. They may also have been sales representatives, public relations specialist, purchasing agents, or buyers.

Traits & Qualities

The most effective marketing coordinators have the following traits to some degree or other:

  • Strong analytical skills
  • Excellent communication skills, particularly in terms of public speaking, report writing, and holding presentations
  • Excellent creative flair
  • Decision making skills
  • Strong interpersonal skills
  • Excellent organizational skills

Minimum Education

Bachelor’s Degree

National Salary

The national average salary estimate for Marketing Coordinator was $42,195. This number is estimated from over 1,246,524 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $21.98 and monthly of $3,516.

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$14,000

$91,000

Salary Distribution

Salary by State

The following section lists Marketing Coordinator salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, DC had the largest quoted salary of $48,368 while Iowa had the smallest quoted salary of $23,942.

Alabama Idaho Montana Rhode Island
Arkansas Illinois North Carolina South Carolina
Arizona Indiana North Dakota Tennessee
California Kansas Nebraska Texas
Colorado Kentucky New Hampshire Utah
Connecticut Louisiana New Jersey Virginia
DC Massachusetts Nevada Vermont
Delaware Maryland New York Washington
Florida Michigan Ohio Wisconsin
Georgia Minnesota Oklahoma Wyoming
Hawaii Missouri Oregon
Iowa Mississippi Pennsylvania
Alabama$38,734 Rank: 24th
The average salary ranks 24th among states in the country. There were also job openings from employers like ITAC Solutions, University of Alabama, and PANGEATWO.

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$14,000

$78,000

Salary Distribution
Arkansas$42,169 Rank: 8th
The average salary ranks 8th among states in the country. There were also job openings from employers like Marco’s Pizza, Claridge Products and Equipment, Inc., and Home Work Force.

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$15,000

$83,000

Salary Distribution
Arizona$39,729 Rank: 18th
The average salary ranks 18th among states in the country. There were also job openings from employers like Career Evolutions, University of Arizona, The Creative Group, and Creative Circle.

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$16,000

$74,000

Salary Distribution
California$46,220 Rank: 4th
The average salary ranks 4th among states in the country. There were also job openings from employers like cielo24, Inc., Arkin and Co., Inc, BESPOKE CAREERS, and NelsonJobs.

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$14,000

$96,000

Salary Distribution
Colorado$41,689 Rank: 11th
The average salary ranks 11th among states in the country. There were also job openings from employers like Aerotek, Nigel Frank International, The Creative Group, and University of Colorado.

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$18,000

$75,000

Salary Distribution
Connecticut$42,117 Rank: 9th
The average salary ranks 9th among states in the country. There were also job openings from employers like Verizon, Aerotek, Electrix LLC, and M2 Media Group.

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$17,000

$77,000

Salary Distribution
DC$48,368 Rank: 1st
The average salary ranks 1st among states in the country. There were also job openings from employers like COREcruitment, Ajilon, The Hire Channel, and Creative Circle.

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$24,000

$80,000

Salary Distribution
Delaware$38,304 Rank: 27th
The average salary ranks 27th among states in the country. There were also job openings from employers like The Creative Group.

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$7.25

$45.95

Salary Distribution
Florida$39,705 Rank: 19th
The average salary ranks 19th among states in the country. There were also job openings from employers like LPS ENTERPRISE INC, Criterion Executive Search, Triumph Staffing, and Aerotek.

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$14,000

$90,000

Salary Distribution
Georgia$43,254 Rank: 6th
The average salary ranks 6th among states in the country. There were also job openings from employers like Motor Club of America, The Maven League, AppleOne, and ChronicCareIQ.

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$14,000

$94,000

Salary Distribution
Hawaii$32,966 Rank: 39th
The average salary ranks 39th among states in the country. There were also job openings from employers like Express Employment Professionals and D&J Specialties.

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$8.70

$26.90

Salary Distribution
Iowa$23,942 Rank: 46th
The average salary ranks 46th among states in the country. There were also job openings from employers like The University of Iowa, i9 Sports Corporation, and College Pro.

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$7.25

$25.70

Salary Distribution
Idaho$28,224 Rank: 43rd
The average salary ranks 43rd among states in the country. There were also job openings from employers like JEDA MEDIA GROUP, Select Staffing, and Adecco.

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$7.45

$23.80

Salary Distribution
Illinois$41,693 Rank: 10th
The average salary ranks 10th among states in the country. There were also job openings from employers like Glen Oaks Nursing Center, Fiji Construction, HIRE EXCELLENCE, INC., and JobGiraffe.

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$14,000

$102,000

Salary Distribution
Indiana$45,276 Rank: 5th
The average salary ranks 5th among states in the country. There were also job openings from employers like KB Search Team, tcm&k, Robert Half Technology, and Miracle Ear.

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$14,000

$95,000

Salary Distribution
Kansas$40,708 Rank: 16th
The average salary ranks 16th among states in the country. There were also job openings from employers like American Family Insurance, Stivers Staffing Services, Inc., and Kansas Surgical Arts.

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$14,000

$87,000

Salary Distribution
Kentucky$39,093 Rank: 22nd
The average salary ranks 22nd among states in the country. There were also job openings from employers like Colonial Employee Benefits, Strotman & Associates, Pace Events Inc, and SERVPRO of Madison, Rockcastle, Garrard & Lincoln Counties.

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$17,000

$70,000

Salary Distribution
Louisiana$33,540 Rank: 38th
The average salary ranks 38th among states in the country. There were also job openings from employers like St. Francisville Country Manor, Sibley Realty Group at Keller Williams Realty Professionals, and Goodwill Industries.

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$14,000

$98,000

Salary Distribution
Massachusetts$48,339 Rank: 2nd
The average salary ranks 2nd among states in the country. There were also job openings from employers like Fanning Personnel, EOS imaging, The Creative Group, and Beacon Hill Staffing.

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$19,000

$90,000

Salary Distribution
Maryland$41,565 Rank: 12th
The average salary ranks 12th among states in the country. There were also job openings from employers like ACIMD, Robert Half Finance & Accounting, ACG Limited, and Pro Remodeling.

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$14,000

$104,000

Salary Distribution
Michigan$37,426 Rank: 29th
The average salary ranks 29th among states in the country. There were also job openings from employers like Oakland University, Probility Physical Therapy, All US Jobs, and The University of Michigan.

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$14,000

$74,000

Salary Distribution
Minnesota$39,494 Rank: 20th
The average salary ranks 20th among states in the country. There were also job openings from employers like Smarter Solutions, Robert Half The Creative Group, Katapult Network, and Randstad.

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$8.35

$38.05

Salary Distribution
Missouri$34,195 Rank: 35th
The average salary ranks 35th among states in the country. There were also job openings from employers like The Cedars of Town and Country Nursing, University of Missouri Health System, Leap Clixx, Inc., and Domino’s.

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$7.25

$34.45

Salary Distribution
Mississippi$35,493 Rank: 34th
The average salary ranks 34th among states in the country. There were also job openings from employers like DSM Staff Network.

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$14,000

$80,000

Salary Distribution
Montana$26,112 Rank: 45th
The average salary ranks 45th among states in the country. There were also job openings from employers like University of Montana and ConfidentialAd.

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$7.25

$21.30

Salary Distribution
North Carolina$35,539 Rank: 33rd
The average salary ranks 33rd among states in the country. There were also job openings from employers like Carolinas Staffing Solutions, Inc., Frankel Staffing Partners, Evolution Marketing Group, and Advisor Employee Services.

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$7.25

$35.25

Salary Distribution
North Dakota$37,316 Rank: 31st
The average salary ranks 31st among states in the country. There were also job openings from employers like Express Employment Professionals.

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$14,000

$80,000

Salary Distribution
Nebraska$39,118 Rank: 21st
The average salary ranks 21st among states in the country. There were also job openings from employers like Robert Half Finance & Accounting.

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$19,000

$65,000

Salary Distribution
New Hampshire$38,878 Rank: 23rd
The average salary ranks 23rd among states in the country. There were also job openings from employers like Randstad, Leddy Group, and Greater Nashua Chamber of Commerce.

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$19,000

$66,000

Salary Distribution
New Jersey$42,843 Rank: 7th
The average salary ranks 7th among states in the country. There were also job openings from employers like Rutgers University, Ajilon, Groupe LEADER, and Solar Setters.

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$17,000

$80,000

Salary Distribution
Nevada$38,634 Rank: 25th
The average salary ranks 25th among states in the country. There were also job openings from employers like Caesars Entertainment, The Cooler Company LLC, Ambient Edge, and California Trails Interpretive Center.

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$14,000

$77,000

Salary Distribution
New York$46,337 Rank: 3rd
The average salary ranks 3rd among states in the country. There were also job openings from employers like antrim staffing, PepsiCo, TIAA, and The ONeil Search Group.

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$14,000

$102,000

Salary Distribution
Ohio$27,475 Rank: 44th
The average salary ranks 44th among states in the country. There were also job openings from employers like Kent State University, Creative Circle, Fairfield Home Health Agency, and OPENonline.

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$7.25

$29.40

Salary Distribution
Oklahoma$37,738 Rank: 28th
The average salary ranks 28th among states in the country. There were also job openings from employers like Citizen Potawatomi Nation.

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$14,000

$76,000

Salary Distribution
Oregon$33,849 Rank: 37th
The average salary ranks 37th among states in the country. There were also job openings from employers like University of Oregon, Dahlicious LLC, clear financial services, and Lewis & Clark.

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$7.25

$33.20

Salary Distribution
Pennsylvania$41,160 Rank: 13th
The average salary ranks 13th among states in the country. There were also job openings from employers like Steps To Recovery, The Creative Group, Allan Domb Real Estate, and Right Recruiting.

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$16,000

$77,000

Salary Distribution
Rhode Island$40,650 Rank: 17th
The average salary ranks 17th among states in the country. There were also job openings from employers like Aerotek.

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$14,000

$80,000

Salary Distribution
South Carolina$38,390 Rank: 26th
The average salary ranks 26th among states in the country. There were also job openings from employers like Ultimate Gutter Guard, AppleOne, FGP International, and ACS.

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$18,000

$65,000

Salary Distribution
Tennessee$37,419 Rank: 30th
The average salary ranks 30th among states in the country. There were also job openings from employers like The Hadden Group, Manpower, and The Creative Group.

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$14,000

$95,000

Salary Distribution
Texas$40,815 Rank: 14th
The average salary ranks 14th among states in the country. There were also job openings from employers like U.S. Army, Technology Recruiting Solutions,Inc., Deacon Recruiting, and CyberCoders.

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$14,000

$94,000

Salary Distribution
Utah$28,896 Rank: 42nd
The average salary ranks 42nd among states in the country. There were also job openings from employers like Henry Day Ford, Amerit Consulting, Energy One, and Synergy Staffing.

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$7.25

$26.95

Salary Distribution
Virginia$40,749 Rank: 15th
The average salary ranks 15th among states in the country. There were also job openings from employers like Kaléo Pharmaceuticals, Aerotek, Fransmart, and Fransmart, LLC.

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$14,000

$81,000

Salary Distribution
Vermont$31,978 Rank: 40th
The average salary ranks 40th among states in the country. There were also job openings from employers like Geri Reilly Real Estate and Masiello Employment Services.

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$16,000

$49,000

Salary Distribution
Washington$35,884 Rank: 32nd
The average salary ranks 32nd among states in the country. There were also job openings from employers like G2 Web Services, LLC, Sound Transit, Wyndham Vacation Ownership, and Brosson Company.

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$8.10

$33.50

Salary Distribution
Wisconsin$30,220 Rank: 41st
The average salary ranks 41st among states in the country. There were also job openings from employers like Smarter Solutions, Window Design Center, The Marek Group, and CyberCoders.

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$7.25

$28.60

Salary Distribution
Wyoming$33,985 Rank: 36th
The average salary ranks 36th among states in the country. There were also job openings from employers like University of Wyoming.

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$17,000

$56,000

Salary Distribution

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Coordinator. The quoted salary figure represents the average salary from all job postings by this employer.

Employer Name Location Average Salary

Learn More

Related Careers

Career Name Average Salary
Henry R. Steele
Henry R. Steele
Managing Editor
Henry is Managing Editor of BusinessStudent.com. He is a seasoned business professional who regularly consults with local business's throughout Southern California. Henry pursued his undergrad in Business and Economics at the University of San Diego and gained valuable life changing experience through a unique internship upon graduation.Follow on Twitter.com

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