Reading Time: 8 minutes
Posted On: January 8, 2018 by Henry R. Steele

The following article discusses the career path of Marketing Executive. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Executives.

Job Duties

The role of marketing executives is wide and varied and usually depends on the exact needs of the organization. They often plan, lead, checkup on, and supervise how promotional merchandise are circulated. They often have to travel between different locations, attending trade shows where they not only showcase new products, but also learn about the competition, network, and develop new client relationships.

Marketing executives have to regularly attend meetings. Here, they can help to develop new marketing projects and ideas, or discuss whether a new computer software program may be appropriate. They often have to test new campaign ideas, monitoring their pilot results and determining consumer interest through market research.

Other job duties of a marketing executive are:

  • To write publicity material and press releases for new products
  • To develop a sales pitch for different products using traditional channels and modern forms of communication, including social media
  • To create new sales materials and determine which resources are necessary for this
  • To analyze the market through competitive research
  • To establish objectives and goals, results and deliverables for individual marketing programs

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:

  • Advertising, public relations, and related services: 34%
  • Information: 12%
  • Management of companies and enterprises: 7%
  • Wholesale trade: 6%
  • Retail trade: 6%

How to Become

Generally speaking, a marketing executive is someone who holds a bachelor’s degree in marketing or advertising or related field. However, they also need substantial work experience and on the job training. There is no substitute for experience in this field, in other words. Additionally, they must be committed to continuous professional development in order to remain up to date with new marketing tools and technologies.

Education Requirements

A bachelor’s degree is generally the minimum requirement for a marketing executive, as is proven experience in sales, promotions, marketing, and/or advertising. It is generally expected that a marketing executive has also completed courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This ensures that they are able to stay abreast of modern technological developments and how these influence the way in which marketing efforts have to be delivered. Using social media and online forms of communication, for instance, is a key element of this.

Work experience is equally important, however. Most marketing executives come from a background in marketing, promotions, or advertising. They may also have been sales representatives, public relations specialist, purchasing agents, or buyers.

Traits & Qualities

The most effective marketing executives have the following traits to some degree or other:

  • Strong analytical skill
  • Excellent communication skills, both verbal and written
  • Creative flair
  • Great decision making skills
  • Strong interpersonal skills
  • Excellent organizational skills

Minimum Education

Bachelor’s Degree

National Salary

The national average salary estimate for Marketing Executive was $49,187. This number is estimated from over 297,324 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $25.62 and monthly of $4,099.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$131,000

Salary Distribution

Salary by State

The following section lists Marketing Executive salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Alaska had the largest quoted salary of $148,788 while New Hampshire had the smallest quoted salary of $1,000.

Alaska Georgia Missouri South Carolina
Alabama Illinois Mississippi Tennessee
Arkansas Indiana North Carolina Texas
Arizona Kansas New Hampshire Utah
California Kentucky New Jersey Virginia
Colorado Louisiana Nevada Washington
Connecticut Massachusetts New York West Virginia
DC Maryland Ohio
Delaware Michigan Oklahoma
Florida Minnesota Pennsylvania
Alaska$148,788 Rank: 1st
The average salary ranks 1st among states in the country. There were also job openings from employers like s and .

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$5,900

$22,000

Salary Distribution
Alabama$39,362 Rank: 30th
The average salary ranks 30th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$84,000

Salary Distribution
Arkansas$40,795 Rank: 24th
The average salary ranks 24th among states in the country. There were also job openings from employers like Fourstar Group USA, Inc. and LogoNation powered by HALO.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$18,000

$73,000

Salary Distribution
Arizona$95,160 Rank: 2nd
The average salary ranks 2nd among states in the country. There were also job openings from employers like Krystal Glass Writing Boards.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$2,600

$17,000

Salary Distribution
California$61,517 Rank: 8th
The average salary ranks 8th among states in the country. There were also job openings from employers like Social Paragon – HubSpot Partner, The Wellness Company, AMP Technologies, and National Foreclosure Analysts, Inc..

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$169,000

Salary Distribution
Colorado$55,620 Rank: 14th
The average salary ranks 14th among states in the country. There were also job openings from employers like Madwire Media, Phronesis Global Training Solutions, Renewal by Andersen of Colorado, and Renewal by Andersen.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$144,000

Salary Distribution
Connecticut$55,318 Rank: 15th
The average salary ranks 15th among states in the country. There were also job openings from employers like ISO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$162,000

Salary Distribution
DC$76,113 Rank: 3rd
The average salary ranks 3rd among states in the country. There were also job openings from employers like Professional Career Match Solutions and Creative Options.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$22,000

$161,000

Salary Distribution
Delaware$34,598 Rank: 36th
The average salary ranks 36th among states in the country. There were also job openings from employers like Andersen Windows & Doors.

  • .
  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .

$9.05

$27.30

Salary Distribution
Florida$51,839 Rank: 16th
The average salary ranks 16th among states in the country. There were also job openings from employers like Star Performance Marketing, Vanguard Healthcare Staffing, perfect care inc, and Tech Data.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$16,000

$107,000

Salary Distribution
Georgia$45,463 Rank: 22nd
The average salary ranks 22nd among states in the country. There were also job openings from employers like The Edge Firm, District 65five, Additional Resources Ltd., and LogoNation powered by HALO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$126,000

Salary Distribution
Illinois$51,260 Rank: 17th
The average salary ranks 17th among states in the country. There were also job openings from employers like Reliable Autotech Pvt Ltd and LogoNation powered by HALO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$144,000

Salary Distribution
Indiana$36,641 Rank: 34th
The average salary ranks 34th among states in the country. There were also job openings from employers like LogoNation powered by HALO and EMPIRE INDUSTRIAL EQUIPMENT.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$92,000

Salary Distribution
Kansas$49,488 Rank: 18th
The average salary ranks 18th among states in the country. There were also job openings from employers like Premiere.

  • .
  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .

$24,000

$75,000

Salary Distribution
Kentucky$42,660 Rank: 23rd
The average salary ranks 23rd among states in the country. There were also job openings from employers like LogoNation powered by HALO.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$86,000

Salary Distribution
Louisiana$45,816 Rank: 20th
The average salary ranks 20th among states in the country. There were also job openings from employers like The New Horizon and LogoNation powered by HALO.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$114,000

Salary Distribution
Massachusetts$60,892 Rank: 11th
The average salary ranks 11th among states in the country. There were also job openings from employers like Professional Career Match Solutions, Fourstar Group USA, Inc., and Melaleuca.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$167,000

Salary Distribution
Maryland$40,325 Rank: 26th
The average salary ranks 26th among states in the country. There were also job openings from employers like Professional Career Match Solutions, Green Company, LogoNation powered by HALO, and Support4America.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$115,000

Salary Distribution
Michigan$40,617 Rank: 25th
The average salary ranks 25th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$109,000

Salary Distribution
Minnesota$45,728 Rank: 21st
The average salary ranks 21st among states in the country. There were also job openings from employers like Guide Book Publishing.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$128,000

Salary Distribution
Missouri$39,597 Rank: 29th
The average salary ranks 29th among states in the country. There were also job openings from employers like Ameritext LLC and LogoNation powered by HALO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$101,000

Salary Distribution
Mississippi$34,616 Rank: 35th
The average salary ranks 35th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$93,000

Salary Distribution
North Carolina$48,872 Rank: 19th
The average salary ranks 19th among states in the country. There were also job openings from employers like Randstad and MELALEUCA INC..

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$124,000

Salary Distribution
New Hampshire$1,000 Rank: 37th
The average salary ranks 37th among states in the country. There were also job openings from employers like Jeunesse Global.

  • .
  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .

$500

$1,500

Salary Distribution
New Jersey$72,027 Rank: 4th
The average salary ranks 4th among states in the country. There were also job openings from employers like Macon Pace, Inc, Round Table Wealth Management, Renewal by Andersen, and Cutting Edge Ecommerce Company.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$178,000

Salary Distribution
Nevada$63,531 Rank: 7th
The average salary ranks 7th among states in the country. There were also job openings from employers like yp, Las Vegas Sands Corp., and The Wellness Company.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$15,000

$145,000

Salary Distribution
New York$63,589 Rank: 6th
The average salary ranks 6th among states in the country. There were also job openings from employers like CitiStaffing, LLC, ECRENT Worldwide Company Limited, AC Lion, and Consumer Direct Marketing.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$158,000

Salary Distribution
Ohio$37,407 Rank: 33rd
The average salary ranks 33rd among states in the country. There were also job openings from employers like Consolidus, LogoNation powered by HALO, Wallace Hind Selection, and ESTHETIC SMILE DENTAL LAB.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$95,000

Salary Distribution
Oklahoma$61,099 Rank: 10th
The average salary ranks 10th among states in the country. There were also job openings from employers like LogoNation powered by HALO and Bizhub Asia Pte Ltd.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$154,000

Salary Distribution
Pennsylvania$39,743 Rank: 28th
The average salary ranks 28th among states in the country. There were also job openings from employers like Pathfinders Inc., LogoNation powered by HALO, Webrecruit, and General Placement Service.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$117,000

Salary Distribution
South Carolina$57,629 Rank: 13th
The average salary ranks 13th among states in the country. There were also job openings from employers like Marriott Vacations Worldwide, LogoNation powered by HALO, Career Pathways, and Growmark.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$144,000

Salary Distribution
Tennessee$39,922 Rank: 27th
The average salary ranks 27th among states in the country. There were also job openings from employers like ePayment America and LogoNation powered by HALO.

  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$113,000

Salary Distribution
Texas$59,888 Rank: 12th
The average salary ranks 12th among states in the country. There were also job openings from employers like QuestPro, Social Paragon – HubSpot Partner, CDWS, and Rainbow Personnel.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$147,000

Salary Distribution
Utah$61,361 Rank: 9th
The average salary ranks 9th among states in the country. There were also job openings from employers like Social Paragon – HubSpot Partner, LiveLifeOnYourOwnTerms, Life Outside the Boss, and The Wellness Lifestyle.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$15,000

$139,000

Salary Distribution
Virginia$39,121 Rank: 31st
The average salary ranks 31st among states in the country. There were also job openings from employers like Professional Career Match Solutions, LogoNation powered by HALO, Manesis Search & Selection, and Moms In Motion.

  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$76,000

Salary Distribution
Washington$65,738 Rank: 5th
The average salary ranks 5th among states in the country. There were also job openings from employers like CandidateXchange.

  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .
  • .
  • .

$14,000

$166,000

Salary Distribution
West Virginia$37,723 Rank: 32nd
The average salary ranks 32nd among states in the country. There were also job openings from employers like LogoNation powered by HALO.

  • .
  • .
  • .
  • .
  • Most Reported
  • .
  • .
  • .
  • .
  • .

$18,000

$57,000

Salary Distribution

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Executive. The quoted salary figure represents the average salary from all job postings by this employer.

Employer Name Location Average Salary

Learn More

Related Careers

Career Name Average Salary
Henry R. Steele
Henry R. Steele
Managing Editor
Henry is Managing Editor of BusinessStudent.com. He is a seasoned business professional who regularly consults with local business's throughout Southern California. Henry pursued his undergrad in Business and Economics at the University of San Diego and gained valuable life changing experience through a unique internship upon graduation.Follow on Twitter.com

As Seen On

BusinessStudent.com provides students of business with the opportunities to get ahead in their career.

“It doesn't matter how many times you have failed, you only have to be right once.” - Mark Cuban