The following article discusses the career path of Marketing Manager. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Managers.
Marketing managers are responsible for the supervision of advertising and marketing activities. They take new merchandise campaigns and create advertising options for them so that the company can sell not just its products, but also itself. Sometimes, marketing managers will work with only one single product. At other times, they focus on an entire brand or even an entire company. They are responsible for managing the sales, advertising, research, and creative teams.
Typically, these managers are responsible for multiple marketing campaigns at the same time. They can oversee the entire campaign, or they can take on a more generalized role and bring different team members together, assigning different tasks to different individuals. They also conduct market research in order to find out which direction the other team members should move into.
It is vital that a marketing manager has fantastic organizational skills. Marketing campaigns must be fluid at all times, and these require precision timing and coordination. Some say that a marketing manager is more like an orchestra leader, focusing on different teams and groups.
Other job duties of include:
- Working with various product managers, implementing and modifying initiatives and programs
- Analyzing and monitoring the way marketing programs perform so that current strategies are optimized and better strategies can be created in future
- Working with the team to create new market research studies, compiling and analyzing the data from their results, and using this data to drive new strategies
- Helping in the development of new marketing programs, making recommendations on how they should be implemented to the benefit of the products and services of the organization
Where We Work
According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:
- Advertising, public relations, and related services: 34%
- Information: 12%
- Management of companies and enterprises: 7%
- Wholesale trade: 6%
- Retail trade: 6%
How to Become
Marketing managers have a great deal of knowledge about businesses, advertising, and marketing. They usually have a bachelor’s degree in marketing, bachelors degree in advertising, bachelors degree in communications, or a related field. Furthermore, they should have considerable professional experience through which they have proven their interpersonal communication skills. Typically, marketing managers now have a master’s or MBA degree in marketing or management as well.
A marketing manager is generally required to hold a bachelor’s degree as a minimum. Usually, they will major in areas such as marketing, communication, journalism, psychology, or advertising. Those who have taken classes in photography, art history, visual arts, communication technology and methods, sales, market research, consumer behavior, and marketing are in the highest demand.
Additionally, it is often advisable to also complete courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This is because these courses will enable a marketing manager to better understand methods of driving traffic through online communication, an integral part of modern forms of communication.
Experience is also very important. Most marketing managers have completed an internship as part of their degree. They will then have taken up an entry level position, through which they can grow to coordinator position.
Traits & Qualities
The most effective marketing managers have the following traits to some degree or other:
- Strong analytical skills
- Excellent communication skills, both verbal and written
- Strong presentation skills
- Creativity and being able to think outside the box
- Decision making skills
- Excellent interpersonal skills
- Great organizational skills
The national average salary estimate for Marketing Manager was $71,419. This number is estimated from over 2,485,624 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $37.20 and monthly of $5,952.
- Most Reported
Salary by State
The following section lists Marketing Manager salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, California had the largest quoted salary of $85,486 while Maine had the smallest quoted salary of $49,651.
Top 20 National Employers
According to Indeed.com, the following states had employers looking to hire a Marketing Manager. The quoted salary figure represents the average salary from all job postings by this employer.
|Employer Name||Location||Average Salary|
|Credit Mail Experts Marketing Manager||Texas||$200,000|
|Hewlett Packard Enterprise Marketing Manager||California||$164,457|
|The Walt Disney Company Marketing Manager||California||$164,365|
|Employment Corporation of America Marketing Manager||Pennsylvania||$162,829|
|Google Marketing Manager||New York||$154,124|
|Adobe Marketing Manager||California||$151,394|
|Oneil Search Group Marketing Manager||New York||$150,000|
|Apple Marketing Manager||California||$147,046|
|eBay Inc. Marketing Manager||California||$140,539|
|HP Marketing Manager||California||$139,797|
|Wicked Fashions, Inc. Marketing Manager||New Jersey||$139,644|
|Cooper Staffing Marketing Manager||Tennessee||$138,043|
|The Alpine Group Marketing Manager||Oregon||$137,295|
|Personnel Services, Inc. Marketing Manager||Kansas||$135,555|
|Cube Management Marketing Manager||California||$135,010|
|FCIPS / Fredd Colletti Internet Personnel Services Marketing Manager||Texas||$134,925|
|Yahoo! Inc. Marketing Manager||California||$132,672|
|Arkin and Co., Inc Marketing Manager||New York||$130,000|
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|Career Name||Average Salary|
|Information Technology Specialist||$73,668|
|Health Information Management Manager||$72,216|