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Posted On: January 8, 2018 by Henry R. Steele

The following article discusses the career path of Marketing Manager. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Managers.

Job Duties

Marketing managers are responsible for the supervision of advertising and marketing activities. They take new merchandise campaigns and create advertising options for them so that the company can sell not just its products, but also itself. Sometimes, marketing managers will work with only one single product. At other times, they focus on an entire brand or even an entire company. They are responsible for managing the sales, advertising, research, and creative teams.

Typically, these managers are responsible for multiple marketing campaigns at the same time. They can oversee the entire campaign, or they can take on a more generalized role and bring different team members together, assigning different tasks to different individuals. They also conduct market research in order to find out which direction the other team members should move into.

It is vital that a marketing manager has fantastic organizational skills. Marketing campaigns must be fluid at all times, and these require precision timing and coordination. Some say that a marketing manager is more like an orchestra leader, focusing on different teams and groups.

Other job duties of include:

  • Working with various product managers, implementing and modifying initiatives and programs
  • Analyzing and monitoring the way marketing programs perform so that current strategies are optimized and better strategies can be created in future
  • Working with the team to create new market research studies, compiling and analyzing the data from their results, and using this data to drive new strategies
  • Helping in the development of new marketing programs, making recommendations on how they should be implemented to the benefit of the products and services of the organization

Where We Work

According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:

  • Advertising, public relations, and related services: 34%
  • Information: 12%
  • Management of companies and enterprises: 7%
  • Wholesale trade: 6%
  • Retail trade: 6%

How to Become

Marketing managers have a great deal of knowledge about businesses, advertising, and marketing. They usually have a bachelor’s degree in marketing, bachelors degree in advertising, bachelors degree in communications, or a related field. Furthermore, they should have considerable professional experience through which they have proven their interpersonal communication skills. Typically, marketing managers now have a master’s or MBA degree in marketing or management as well.

Education Requirements

A marketing manager is generally required to hold a bachelor’s degree as a minimum. Usually, they will major in areas such as marketing, communication, journalism, psychology, or advertising. Those who have taken classes in photography, art history, visual arts, communication technology and methods, sales, market research, consumer behavior, and marketing are in the highest demand.

Additionally, it is often advisable to also complete courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This is because these courses will enable a marketing manager to better understand methods of driving traffic through online communication, an integral part of modern forms of communication.

Experience is also very important. Most marketing managers have completed an internship as part of their degree. They will then have taken up an entry level position, through which they can grow to coordinator position.

Traits & Qualities

The most effective marketing managers have the following traits to some degree or other:

  • Strong analytical skills
  • Excellent communication skills, both verbal and written
  • Strong presentation skills
  • Creativity and being able to think outside the box
  • Decision making skills
  • Excellent interpersonal skills
  • Great organizational skills

Minimum Education

Bachelor’s Degree

National Salary

The national average salary estimate for Marketing Manager was $71,419. This number is estimated from over 2,485,624 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $37.20 and monthly of $5,952.

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$16,000

$164,000

Salary Distribution

Salary by State

The following section lists Marketing Manager salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, California had the largest quoted salary of $85,486 while Maine had the smallest quoted salary of $49,651.

Alabama Kansas Nevada
Arkansas Kentucky New York
Arizona Louisiana Ohio
California Massachusetts Oklahoma
Colorado Maryland Oregon
Connecticut Maine Pennsylvania
DC Michigan Rhode Island
Delaware Minnesota South Carolina
Florida Missouri South Dakota
Georgia Mississippi Tennessee
Hawaii North Carolina Texas
Iowa Nebraska Utah
Idaho New Hampshire Virginia
Illinois New Jersey Washington
Indiana New Mexico Wisconsin
Alabama$53,932 Rank: 39th
The average salary ranks 39th among states in the country. There were also job openings from employers like United States Department Of Defense, Aerotek, Vaco, LLC, and Company TBD.

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$14,000

$124,000

Salary Distribution
Arkansas$57,922 Rank: 35th
The average salary ranks 35th among states in the country. There were also job openings from employers like Robert Half Technology and The Judge Group.

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$14,000

$170,000

Salary Distribution
Arizona$60,166 Rank: 30th
The average salary ranks 30th among states in the country. There were also job openings from employers like Career Evolutions, Premier Equity Buyers, Wootton New Holland, LLC, and The Creative Group.

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$17,000

$130,000

Salary Distribution
California$85,486 Rank: 1st
The average salary ranks 1st among states in the country. There were also job openings from employers like Hewlett Packard Enterprise, The Walt Disney Company, Adobe, and Apple.

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$21,000

$193,000

Salary Distribution
Colorado$60,677 Rank: 29th
The average salary ranks 29th among states in the country. There were also job openings from employers like Aerotek, CyberCoders, Creative Circle, and Potatoes USA.

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$14,000

$139,000

Salary Distribution
Connecticut$64,125 Rank: 22nd
The average salary ranks 22nd among states in the country. There were also job openings from employers like Bohan & Bradstreet, Inc., Excel Partners, AMT Staffing Solutions LLC, and silver creative group.

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$14,000

$151,000

Salary Distribution
DC$69,248 Rank: 14th
The average salary ranks 14th among states in the country. There were also job openings from employers like CyberCoders, Mason Frank International, Nigel Frank International, and Mason Frank.

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$20,000

$148,000

Salary Distribution
Delaware$71,516 Rank: 13th
The average salary ranks 13th among states in the country. There were also job openings from employers like AAA CLUB ALLIANCE, The Creative Group, and CAD IMPORT INC..

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$19,000

$157,000

Salary Distribution
Florida$63,133 Rank: 24th
The average salary ranks 24th among states in the country. There were also job openings from employers like Solomon Search Group, Mason Frank, HAIR CLUB FOR MEN AND WOMEN, and Mason Frank International.

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$16,000

$140,000

Salary Distribution
Georgia$66,854 Rank: 18th
The average salary ranks 18th among states in the country. There were also job openings from employers like Brickhouse Resources, Mangrum Career Solutions, LLC, PMG Employment Consultants, and NewCareers.

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$15,000

$156,000

Salary Distribution
Hawaii$63,287 Rank: 23rd
The average salary ranks 23rd among states in the country. There were also job openings from employers like Express Employment Professionals, Pacific Retail, and Hawaii Rental Cars / Fox Rent a Car Kauai.

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$23,000

$123,000

Salary Distribution
Iowa$51,814 Rank: 42nd
The average salary ranks 42nd among states in the country. There were also job openings from employers like Aventure Staffing and Professional Services, Global Employment Solutions, Celebrity Staff, and Self Publishing School.

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$14,000

$115,000

Salary Distribution
Idaho$51,884 Rank: 41st
The average salary ranks 41st among states in the country. There were also job openings from employers like P H E C.

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$14,000

$118,000

Salary Distribution
Illinois$68,935 Rank: 15th
The average salary ranks 15th among states in the country. There were also job openings from employers like Planet Interactive, Maranz & Associates, Mason Frank International, and Mason Frank.

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$17,000

$156,000

Salary Distribution
Indiana$59,337 Rank: 32nd
The average salary ranks 32nd among states in the country. There were also job openings from employers like Career Transitions, Spherion, AppleTree Staffing, and Everdry.

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$14,000

$142,000

Salary Distribution
Kansas$54,537 Rank: 38th
The average salary ranks 38th among states in the country. There were also job openings from employers like A-1 Careers, HRCoach, WOODBRIDGE HOME EXTERIORS, and Personnel Services, Inc..

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$14,000

$144,000

Salary Distribution
Kentucky$58,883 Rank: 33rd
The average salary ranks 33rd among states in the country. There were also job openings from employers like Improveit! Home Remodeling, CCM, IMC, and LEAF FILTER.

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$14,000

$144,000

Salary Distribution
Louisiana$74,738 Rank: 8th
The average salary ranks 8th among states in the country. There were also job openings from employers like Egan Home Health & Hospice and Career Brokers, Inc..

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$22,000

$159,000

Salary Distribution
Massachusetts$77,714 Rank: 5th
The average salary ranks 5th among states in the country. There were also job openings from employers like Mason Frank, Mason Frank International, Bay Shore Staffing, and Benefits Consulting Firm.

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$24,000

$161,000

Salary Distribution
Maryland$68,405 Rank: 16th
The average salary ranks 16th among states in the country. There were also job openings from employers like CyberCoders, U.S. Army, American Speech-Language-Hearing Association, and Johns Hopkins University.

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$18,000

$150,000

Salary Distribution
Maine$49,651 Rank: 45th
The average salary ranks 45th among states in the country. There were also job openings from employers like Benchmark Residential & Investment Real Estate/CornerStone Building & Restoration and Undisclosed Company in Orono, ME.

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$14,000

$107,000

Salary Distribution
Michigan$72,827 Rank: 11th
The average salary ranks 11th among states in the country. There were also job openings from employers like Experis, Skyline Recruiting Solutions, Inc, SKYLINE RECRUITING SOLUTIONS, and Cube Management.

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$17,000

$167,000

Salary Distribution
Minnesota$74,726 Rank: 9th
The average salary ranks 9th among states in the country. There were also job openings from employers like gpac, Mason Frank, Mason Frank International, and The Creative Group.

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$21,000

$161,000

Salary Distribution
Missouri$64,765 Rank: 20th
The average salary ranks 20th among states in the country. There were also job openings from employers like The Creative Group, CyberCoders, Creative Circle, and Critique By Kids.

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$14,000

$157,000

Salary Distribution
Mississippi$50,439 Rank: 44th
The average salary ranks 44th among states in the country. There were also job openings from employers like Chapman Kyle Properties and DSM Staff Network.

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$14,000

$122,000

Salary Distribution
North Carolina$72,090 Rank: 12th
The average salary ranks 12th among states in the country. There were also job openings from employers like Industrial Marketing, Robert Half The Creative Group, Search Solution Group, and IPDN.

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$18,000

$160,000

Salary Distribution
Nebraska$50,465 Rank: 43rd
The average salary ranks 43rd among states in the country. There were also job openings from employers like State of Nebraska and Laurie Anne Wedding & Events.

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$14,000

$126,000

Salary Distribution
New Hampshire$80,332 Rank: 3rd
The average salary ranks 3rd among states in the country. There were also job openings from employers like Michael Page and The Nagler Group.

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$23,000

$171,000

Salary Distribution
New Jersey$74,181 Rank: 10th
The average salary ranks 10th among states in the country. There were also job openings from employers like City Theatrical, Professional Search Network, Mason Frank, and Groupe LEADER.

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$21,000

$160,000

Salary Distribution
New Mexico$67,082 Rank: 17th
The average salary ranks 17th among states in the country. There were also job openings from employers like GH Expert.

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$23,000

$132,000

Salary Distribution
Nevada$59,684 Rank: 31st
The average salary ranks 31st among states in the country. There were also job openings from employers like Self Publishing School, CyberCoders, and Next Century Publishing.

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$16,000

$131,000

Salary Distribution
New York$76,336 Rank: 7th
The average salary ranks 7th among states in the country. There were also job openings from employers like Citi, TTS Media, Marcum Search LLC, and Google.

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$20,000

$169,000

Salary Distribution
Ohio$62,823 Rank: 26th
The average salary ranks 26th among states in the country. There were also job openings from employers like JPMorgan Chase, Cameron Craig Group, Network Technologies Inc., and Improveit! Home Remodeling.

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$15,000

$143,000

Salary Distribution
Oklahoma$57,728 Rank: 36th
The average salary ranks 36th among states in the country. There were also job openings from employers like OfficeTeam and Mynt Marketing.

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$14,000

$139,000

Salary Distribution
Oregon$64,535 Rank: 21st
The average salary ranks 21st among states in the country. There were also job openings from employers like Personnel Source, Inc, Self Publishing School, NW Natural, and CyberCoders.

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$18,000

$138,000

Salary Distribution
Pennsylvania$76,435 Rank: 6th
The average salary ranks 6th among states in the country. There were also job openings from employers like Employment Corporation of America, Bertram & Associates, Bio-Partners, and Tri-Force.

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$19,000

$172,000

Salary Distribution
Rhode Island$55,912 Rank: 37th
The average salary ranks 37th among states in the country. There were also job openings from employers like Business Innovation Factory, Creative Circle, and DMG Company.

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$15,000

$121,000

Salary Distribution
South Carolina$61,757 Rank: 28th
The average salary ranks 28th among states in the country. There were also job openings from employers like CyberCoders, Student Painters, SC Career Search, and Señor Frog’s.

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$14,000

$147,000

Salary Distribution
South Dakota$53,721 Rank: 40th
The average salary ranks 40th among states in the country. There were also job openings from employers like AK FUSION and Aerotek.

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$14.20

$45.70

Salary Distribution
Tennessee$79,928 Rank: 4th
The average salary ranks 4th among states in the country. There were also job openings from employers like Cooper Staffing, Career Brokers, Inc., Systematic business consulting, and MJ Recruiters, LLC.

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$25,000

$164,000

Salary Distribution
Texas$66,461 Rank: 19th
The average salary ranks 19th among states in the country. There were also job openings from employers like Wyse Partners, Mason Frank, Mason Frank International, and City of San Antonio.

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$14,000

$156,000

Salary Distribution
Utah$58,249 Rank: 34th
The average salary ranks 34th among states in the country. There were also job openings from employers like CyberCoders, JumpSearch, Pacific Retail, and VitalSigns Healthcare.

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$16,000

$127,000

Salary Distribution
Virginia$62,979 Rank: 25th
The average salary ranks 25th among states in the country. There were also job openings from employers like Nigel Frank International, Metro Recruiting, CyberCoders, and Manalto.

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$14,000

$154,000

Salary Distribution
Washington$82,417 Rank: 2nd
The average salary ranks 2nd among states in the country. There were also job openings from employers like AppleOne, Business Talent Solutions, The Creative Group, and Self Publishing School.

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$20,000

$185,000

Salary Distribution
Wisconsin$62,681 Rank: 27th
The average salary ranks 27th among states in the country. There were also job openings from employers like Client of Roland & Associates, CyberCoders, LanceSoft Inc, and Mason Frank.

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$14,000

$145,000

Salary Distribution

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Manager. The quoted salary figure represents the average salary from all job postings by this employer.

Employer Name Location Average Salary

Learn More

Related Careers

Career Name Average Salary
Henry R. Steele
Henry R. Steele
Managing Editor
Henry is Managing Editor of BusinessStudent.com. He is a seasoned business professional who regularly consults with local business's throughout Southern California. Henry pursued his undergrad in Business and Economics at the University of San Diego and gained valuable life changing experience through a unique internship upon graduation.Follow on Twitter.com

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