The following article discusses the career path of Marketing Communications Manager. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Communications Managers.
Marketing communications managers are responsible for the organization’s marketing activities, ensuring that positive brand awareness is developed. Their main goal is to grow a positive customer base made up of customers that trust the company and come back again and again because they are pleased with the service they have received. To achieve this, these managers develop strong marketing and advertising strategies and monitor their effectiveness. This means that they must also understand all forms of modern technology and modern advertising methods. They must also research the demographics of their target audience and their customers, understanding how to meet those needs and deliver on this in an efficient and effective way.
Usually, marketing communications managers lead a team, which means they also have responsibility in terms of hiring and training new staff, conducting performance reviews, and handling disciplinary matters. They also develop strategies, policies, procedures and ensure that these are being adhered to. One of the most important elements of this is monitoring what the competition is doing and putting responses in place to remain competitive.
Other job duties of a marketing communications manager include:
- Holding overarching responsibility for all initiatives in relation to marketing communications, including special events promotions and internal and external writings
- Advertising new trends and budgets in the world of advertising
- Acting as a point of contact between managers and outside vendors
- Supporting and guiding other managers, helping them plan for marketing and public relations, and ensuring that marketing strategies are in alignment with the business’ objectives
Where We Work
According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:
- Advertising, public relations, and related services: 34%
- Information: 12%
- Management of companies and enterprises: 7%
- Wholesale trade: 6%
- Retail trade: 6%
How to Become
A marketing communications manager is someone who has a great deal of knowledge about businesses, advertising, and marketing. They usually have a bachelor’s degree in marketing, advertising, communications, or a related field. Furthermore, they should have considerable professional experience through which they have proven their interpersonal communication skills.
A marketing communications manager is generally required to hold a bachelor’s degree as a minimum. Usually, they will major in areas such as marketing, communication, journalism, psychology, or advertising. Those who have taken classes in photography, art history, visual arts, communication technology and methods, sales, market research, consumer behavior, and marketing are in the highest demand.
Additionally, it is often recommended to also complete courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This is because these courses will enable a marketing communications manager to best understand methods of driving traffic through communication online, an integral part of modern forms of communication.
Experience is also very important. Most marketing communications managers completed an internship as part of their degree. They will then have taken up an entry level position, through which they can grow to coordinator position.
Traits & Qualities
The most effective marketing communications managers have the following traits to some degree or other:
- Strong analytical skills
- Excellent communication skills, both verbal and written
- Strong presentation skills
- Creativity and being able to think outside the box
- Decision making skills
- Excellent interpersonal skills
- Great organizational skills
The national average salary estimate for Marketing Communications Manager was $70,119. This number is estimated from over 392,124 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $36.52 and monthly of $5,843.
- Most Reported
Salary by State
The following section lists Marketing Communications Manager salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, New York had the largest quoted salary of $89,152 while Idaho had the smallest quoted salary of $36,844.
|Idaho||Nevada||Washington|Top 20 National Employers
According to Indeed.com, the following states had employers looking to hire a Marketing Communications Manager. The quoted salary figure represents the average salary from all job postings by this employer.
|Employer Name||Location||Average Salary|
|Hamilton Technical Personnel, Inc. Marketing Communications Manager||New York||$176,193|
|Apple Marketing Communications Manager||California||$135,949|
|Selby Jennings Marketing Communications Manager||New York||$133,168|
|Microsoft Marketing Communications Manager||Washington||$128,441|
|iStaff Marketing Communications Manager||Georgia||$120,000|
|A Leading Medical Device Company Marketing Communications Manager||Massachusetts||$114,891|
|Harrington Starr Marketing Communications Manager||New York||$106,802|
|Ding Marketing Communications Manager||Florida||$100,000|
|CyberCoders Marketing Communications Manager||Texas||$99,896|
|Search Solution Group Marketing Communications Manager||North Carolina||$97,918|
|Liberty Mutual Marketing Communications Manager||Massachusetts||$97,570|
|University of Oregon Marketing Communications Manager||Oregon||$89,450|
|Robert Half The Creative Group Marketing Communications Manager||Ohio||$89,450|
|The Creative Group Marketing Communications Manager||Ohio||$89,159|
|International Programming & Systems Marketing Communications Manager||California||$85,728|
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|Career Name||Average Salary|
|Human Resources Manager||$69,342|