The following article discusses the career path of Marketing Executive. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Marketing Executives.
The role of marketing executives is wide and varied and usually depends on the exact needs of the organization. They often plan, lead, checkup on, and supervise how promotional merchandise are circulated. They often have to travel between different locations, attending trade shows where they not only showcase new products, but also learn about the competition, network, and develop new client relationships.
Marketing executives have to regularly attend meetings. Here, they can help to develop new marketing projects and ideas, or discuss whether a new computer software program may be appropriate. They often have to test new campaign ideas, monitoring their pilot results and determining consumer interest through market research.
Other job duties of a marketing executive are:
- To write publicity material and press releases for new products
- To develop a sales pitch for different products using traditional channels and modern forms of communication, including social media
- To create new sales materials and determine which resources are necessary for this
- To analyze the market through competitive research
- To establish objectives and goals, results and deliverables for individual marketing programs
Where We Work
According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals were:
- Advertising, public relations, and related services: 34%
- Information: 12%
- Management of companies and enterprises: 7%
- Wholesale trade: 6%
- Retail trade: 6%
How to Become
Generally speaking, a marketing executive is someone who holds a bachelor’s degree in marketing or advertising or related field. However, they also need substantial work experience and on the job training. There is no substitute for experience in this field, in other words. Additionally, they must be committed to continuous professional development in order to remain up to date with new marketing tools and technologies.
A bachelor’s degree is generally the minimum requirement for a marketing executive, as is proven experience in sales, promotions, marketing, and/or advertising. It is generally expected that a marketing executive has also completed courses in areas such as statistics, mathematics, computer science, finance, economics, management, and business law. This ensures that they are able to stay abreast of modern technological developments and how these influence the way in which marketing efforts have to be delivered. Using social media and online forms of communication, for instance, is a key element of this.
Work experience is equally important, however. Most marketing executives come from a background in marketing, promotions, or advertising. They may also have been sales representatives, public relations specialist, purchasing agents, or buyers.
Traits & Qualities
The most effective marketing executives have the following traits to some degree or other:
- Strong analytical skill
- Excellent communication skills, both verbal and written
- Creative flair
- Great decision making skills
- Strong interpersonal skills
- Excellent organizational skills
- Most Reported
Salary by State
The following section lists Marketing Executive salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Alaska had the largest quoted salary of $148,788 while New Hampshire had the smallest quoted salary of $1,000.
Top 20 National Employers
According to Indeed.com, the following states had employers looking to hire a Marketing Executive. The quoted salary figure represents the average salary from all job postings by this employer.
|Employer Name||Location||Average Salary|
|General Placement Service Marketing Executive||Pennsylvania||$145,264|
|CandidateXchange Marketing Executive||Washington||$123,000|
|Selby Jennings Marketing Executive||New York||$122,573|
|Career Pathways Marketing Executive||South Carolina||$120,000|
|Cutting Edge Ecommerce Company Marketing Executive||New York||$119,585|
|Social Paragon – HubSpot Partner Marketing Executive||New Jersey||$116,324|
|CRG Workforce Marketing Executive||New York||$113,612|
|Top10SalesTalent Marketing Executive||California||$111,765|
|Creative Options Marketing Executive||DC||$107,000|
|Melaleuca, The Wellness Company Marketing Executive||Texas||$100,000|
|QuestPro Marketing Executive||Texas||$96,448|
|Madwire Media Marketing Executive||Colorado||$84,265|
|Ameritext LLC Marketing Executive||Missouri||$80,425|
|The Edge Firm Marketing Executive||Georgia||$80,000|
|Macon Pace, Inc Marketing Executive||New Jersey||$76,845|
|yp Marketing Executive||Nevada||$75,000|
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|Career Name||Average Salary|
|Personal Banking Manager||$51,369|
|Public Relations Manager||$51,303|
|Social Media Manager||$50,861|